Rascasse Audience Intelligence

Juicy Couture Target Market in United States

A data profile of the people who buy, follow and care about Juicy Couture in United States — modelled from more than twelve digital signal sources. Juicy Couture has an estimated audience of 2,413,064 people in United States.

#1229among Brand in United States#560in Fashion & Accessoires

The average Juicy Couture fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Von Dutch, Rocky Marciano, Charlotte Russe (clothing retailer), with strongest over-indexing on Von Dutch (27.36× the country average).

Demographically, the Juicy Couture audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Juicy Couture fan in United States is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Von Dutch.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Juicy Couture profile in United States.

Audience size
2.4M
in United States
Gender
75.5%♀
24.5% male
Age
37.3
average years
Country rank
#12234
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Juicy Couture

75.5% are female, 24.5% are male, average age 37.3.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Juicy Couture audience in United States
MetricValue
Female75.5%
Male24.5%
Average age37.3
Estimated audience size2,413,064
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Juicy Couture audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Juicy Couture audience comes from United States.

Worldwide audience distribution share by country for Juicy Couture
CountryShare
United States36.9%
United Kingdom7.0%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Juicy Couture audience in United States is strongest.

Fig. 05

Top regions by affinity

Juicy Couture customers by region in United States
#RegionReachAffinity×
01Mississippi~30K1.54×
02Georgia~100K1.40×
03California~400K1.39×
04Texas~300K1.39×
05New York~200K1.36×
06Alabama~50K1.36×
07Louisiana~40K1.29×
08Nevada~30K1.28×
09Maryland~50K1.22×
10South Carolina~40K1.22×
11New Mexico~10K1.20×
12North Carolina~90K1.19×
13Tennessee~60K1.17×
14Florida~200K1.15×
15Illinois~90K1.14×
16Arizona~60K1.13×
17Arkansas~20K1.12×
18Indiana~50K1.11×
19Kentucky~30K1.09×
20Oklahoma~30K1.08×
21Delaware~7K1.07×
22New Jersey~70K1.06×
23Connecticut~30K1.06×
24Pennsylvania~90K1.04×
25West Virginia~10K1.04×
26Virginia~60K1.03×
27Missouri~40K1.01×
28Ohio~80K1.00×
29Michigan~60K1.00×
30Washington~50K0.97×
31Oregon~30K0.96×
32Kansas~20K0.91×
33Rhode Island~7K0.88×
34Massachusetts~40K0.87×
35Nebraska~10K0.85×
36Hawaii~9K0.85×
37Washington, District of Columbia~6K0.85×
38Alaska~4K0.85×
39Colorado~30K0.84×
40Wisconsin~30K0.82×
41Minnesota~30K0.80×
42Iowa~20K0.78×
43Utah~20K0.76×
44Idaho~9K0.74×
45North Dakota~4K0.73×
46Maine~6K0.69×
47South Dakota~4K0.67×
48New Hampshire~6K0.64×
49Montana~4K0.61×
50Vermont~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Juicy Couture, United States
0.60×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Juicy Couture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Juicy Couture audience
#·InterestCategoryAffinity×
01TibidaboTravel & Leisure30.97×
02Rocky MarcianoSports30.67×
03Joe FreshFashion & Accessoires29.17×
04Von DutchFashion & Accessoires27.36×
05Anne KleinFashion & Accessoires25.27×
06Wet SealFashion & Accessoires24.36×
07Elie TahariFashion & Accessoires20.94×
08FableGames17.72×
09TAP PortugalTravel & Leisure16.60×
10Charlotte Russe (clothing retailer)Fashion & Accessoires14.35×
11The LoftMovies & TV12.27×
12Emilio PucciFashion & Accessoires11.96×
13Claire'sFashion & Accessoires9.28×
14DKNYFashion & Accessoires9.16×
15European Wax CenterBeauty & Wellness7.67×
16Steve MaddenFashion & Accessoires5.94×
17Aéropostale (clothing)Fashion & Accessoires4.20×
18QueensTravel & Leisure3.26×
19MarshallsFashion & Accessoires2.57×
20Macy'sShopping2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Juicy Couture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Juicy Couture audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
ExtroversionTHRILL1.37×
CreativityOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Juicy Couture audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.94×
DIY MentalityTHRILL0.98×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Juicy Couture's target market in United States?

Juicy Couture's target market in United States covers an estimated 2,413,064 people, concentrated in California and Texas.

02

What is the gender split and age of Juicy Couture customers?

75.5% of the Juicy Couture audience are female, 24.5% are male, with an average age of 37.3 years.

03

Which brands do Juicy Couture fans like most?

Juicy Couture fans show strongest brand affinity for Von Dutch (27.36×), Rocky Marciano (30.67×), and Charlotte Russe (clothing retailer) (14.35×) over the country average.

04

Where do Juicy Couture fans live in United States?

Juicy Couture fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Juicy Couture fans also like?

Beyond Juicy Couture itself, the audience over-indexes on Rocky Marciano (30.67×), Charlotte Russe (clothing retailer) (14.35×), European Wax Center (7.67×), and Anne Klein (25.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Juicy Couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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