Juicy Couture Audience in United States

Juicy Couture logo

Juicy Couture has an estimated audience of 2,443,513 people in United States. 75.5% are female, 24.5% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Von Dutch, Rocky Marciano, Charlotte Russe (clothing retailer), European Wax Center, Anne Klein.

The average Juicy Couture fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Von Dutch, Rocky Marciano, Charlotte Russe (clothing retailer), with strongest over-indexing on Von Dutch (27.36× the country average). Demographically, the Juicy Couture audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Juicy Couture fans

Demographic split for Juicy Couture audience in United States
MetricValue
Female75.5%
Male24.5%
Average age37.3
Estimated audience size2,443,513

Audience persona

The typical Juicy Couture fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Von Dutch.

Top regions in United States

Top regions ranked by reach for Juicy Couture in United States
RegionReachAffinity
California432,0281.61×
Texas321,0701.53×
Florida207,2581.25×
New York204,5821.5×
Georgia106,4171.41×
Illinois102,9131.26×
North Carolina87,8781.2×
Pennsylvania87,3091.06×
Ohio73,5370.98×
New Jersey70,9351.14×
Michigan65,9181.03×
Virginia63,1421.06×
Arizona60,5541.21×
Tennessee56,8371.16×
Maryland52,5281.25×
Washington50,2011.02×
Indiana48,8531.09×
Massachusetts44,0080.91×
South Carolina42,4821.16×
Alabama40,3841.18×
Missouri38,5380.98×
Louisiana38,5181.22×
Colorado34,1450.89×
Nevada32,6111.38×
Kentucky32,5601.06×
Wisconsin29,7290.81×
Oklahoma29,0371.07×
Oregon28,0951×
Minnesota27,7990.79×
Mississippi27,3671.36×
Connecticut26,9531.1×
Arkansas21,2081.05×
Kansas17,0490.89×
Utah16,7560.77×
Iowa15,0060.75×
New Mexico14,5841.19×
West Virginia10,6330.93×
Nebraska9,7580.8×
Hawaii9,1420.87×
Idaho8,6120.7×
Delaware6,8711.02×
Rhode Island6,8080.88×
Washington, District of Columbia6,2220.85×
New Hampshire5,8460.61×
Maine5,2820.6×
Alaska3,7700.72×
Montana3,4880.51×
South Dakota3,0710.54×
North Dakota3,0620.61×
Vermont2,0990.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Juicy Couture audience
BrandAffinityCategory
Von Dutch27.36×Fashion & Accessoires
Rocky Marciano30.67×Sports
Charlotte Russe (clothing retailer)14.35×Fashion & Accessoires
European Wax Center7.67×Beauty & Wellness
Anne Klein25.27×Fashion & Accessoires
Wet Seal24.36×Fashion & Accessoires
Marshalls2.57×Fashion & Accessoires
The Loft12.27×Movies & TV
Fable17.72×Games
Queens3.26×Travel & Leisure
Air India11.8×Travel & Leisure
Steve Madden5.94×Fashion & Accessoires
Emilio Pucci11.96×Fashion & Accessoires
Hervé Leger29.12×Fashion & Accessoires
Macy's2×Shopping
Macy's1.68×Shopping
DKNY9.16×Fashion & Accessoires
Joe Fresh29.17×Fashion & Accessoires
Elie Tahari20.94×Fashion & Accessoires
Tibidabo30.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Juicy Couture audience
TraitClusterScore
IndulgenceJOY2.69
Pet OwnershipJOY2.24
Design AffinityPREMIUM1.77
ExtroversionTHRILL1.64
SustainabilityBALANCE1.44
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Juicy Couture
CountryShare
United States37.6%
United Kingdom7.0%
Germany4.5%

See Juicy Couture audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Juicy Couture have in United States?

Juicy Couture has an estimated audience of 2,443,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Juicy Couture fans?

75.5% of Juicy Couture fans are female, 24.5% are male, with an average age of 37.3 years.

Which brands do Juicy Couture fans like most?

Juicy Couture fans show strongest brand affinity for Von Dutch (27.36×), Rocky Marciano (30.67×), and Charlotte Russe (clothing retailer) (14.35×) over the country average.

Where do Juicy Couture fans live in United States?

Juicy Couture fans in United States are most concentrated in California (reach 432,028), Texas (reach 321,070), and Florida (reach 207,258). These three regions account for the largest share of the active audience.

What other brands do Juicy Couture fans also like?

Beyond Juicy Couture itself, the audience over-indexes on Rocky Marciano (30.67×), Charlotte Russe (clothing retailer) (14.35×), European Wax Center (7.67×), and Anne Klein (25.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Juicy Couture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.