Von Dutch Audience in United States
Von Dutch has an estimated audience of 1,498,486 people in United States. 69.9% are female, 30.1% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Historic site, Elsword, Goop, Combat sport.
The average Von Dutch fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Historic site, Elsword, with strongest over-indexing on Mothercare (11.88× the country average). Demographically, the Von Dutch audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Von Dutch fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 35.0 |
| Estimated audience size | 1,498,486 |
Audience persona
The typical Von Dutch fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 230,117 | 1.4× |
| Texas | 145,455 | 1.13× |
| Florida | 138,958 | 1.37× |
| New York | 134,518 | 1.61× |
| Georgia | 85,731 | 1.86× |
| Illinois | 70,852 | 1.42× |
| North Carolina | 55,951 | 1.24× |
| Pennsylvania | 53,299 | 1.06× |
| Michigan | 44,157 | 1.13× |
| Ohio | 42,971 | 0.93× |
| New Jersey | 41,644 | 1.09× |
| Virginia | 41,576 | 1.14× |
| Tennessee | 41,004 | 1.36× |
| Maryland | 38,978 | 1.51× |
| Alabama | 33,621 | 1.61× |
| Louisiana | 31,233 | 1.62× |
| South Carolina | 30,418 | 1.35× |
| Massachusetts | 29,251 | 0.99× |
| Indiana | 26,943 | 0.98× |
| Arizona | 26,172 | 0.86× |
| Missouri | 25,658 | 1.06× |
| Washington | 25,592 | 0.85× |
| Mississippi | 20,998 | 1.7× |
| Wisconsin | 20,012 | 0.89× |
| Colorado | 18,644 | 0.79× |
| Nevada | 17,420 | 1.2× |
| Connecticut | 16,837 | 1.12× |
| Kentucky | 16,612 | 0.88× |
| Minnesota | 15,231 | 0.71× |
| Oregon | 14,075 | 0.82× |
| Oklahoma | 12,907 | 0.78× |
| Arkansas | 12,483 | 1.01× |
| Utah | 9,756 | 0.73× |
| Kansas | 8,141 | 0.69× |
| Washington, District of Columbia | 7,776 | 1.73× |
| Iowa | 7,600 | 0.62× |
| New Mexico | 5,500 | 0.73× |
| Hawaii | 5,445 | 0.85× |
| Nebraska | 4,980 | 0.66× |
| Rhode Island | 4,756 | 1× |
| Idaho | 4,458 | 0.59× |
| West Virginia | 4,342 | 0.62× |
| Delaware | 4,260 | 1.03× |
| New Hampshire | 3,404 | 0.58× |
| Maine | 3,324 | 0.62× |
| Montana | 2,241 | 0.54× |
| South Dakota | 1,697 | 0.49× |
| Vermont | 1,610 | 0.61× |
| Alaska | 1,568 | 0.49× |
| North Dakota | 1,531 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 11.88× | Kids & Family |
| Historic site | 6.13× | Arts & Culture |
| Elsword | 21.34× | Games |
| Goop | 6.87× | Internet & Social Media |
| Combat sport | 2.06× | Sports |
| Fairy godmother | 9× | Literature |
| Governor of Michigan | 7.57× | Politics & Society |
| Vocal harmony | 4.63× | Music & Radio |
| Harlow | 11.13× | Travel & Leisure |
| Mathcore | 7.15× | Music & Radio |
| Home equity | 1.64× | Home & Garden |
| Hardik Pandya | 12.36× | Sports |
| Grinch | 3.15× | Movies & TV |
| Bank account | 1.91× | Business & Career |
| JDSU | 2.25× | Business & Career |
| Arco Iris | 14.66× | Music & Radio |
| Hipster | 6.84× | Politics & Society |
| Cherish (group) | 7.58× | Music & Radio |
| Cam Ward | 2.62× | Sports |
| TV Fanatic | 7.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.01 |
| Pet Ownership | JOY | 1.76 |
| Design Affinity | PREMIUM | 1.55 |
| Extroversion | THRILL | 1.52 |
| Sustainability | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| France | 8.8% |
| Indonesia | 7.3% |
See Von Dutch audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Von Dutch have in United States?
Von Dutch has an estimated audience of 1,498,486 people in United States, concentrated in California and Texas.
What is the gender split and age of Von Dutch fans?
69.9% of Von Dutch fans are female, 30.1% are male, with an average age of 35.0 years.
Which brands do Von Dutch fans like most?
Von Dutch fans show strongest brand affinity for Mothercare (11.88×), Historic site (6.13×), and Elsword (21.34×) over the country average.
Where do Von Dutch fans live in United States?
Von Dutch fans in United States are most concentrated in California (reach 230,117), Texas (reach 145,455), and Florida (reach 138,958). These three regions account for the largest share of the active audience.
What other brands do Von Dutch fans also like?
Beyond Von Dutch itself, the audience over-indexes on Historic site (6.13×), Elsword (21.34×), Goop (6.87×), and Combat sport (2.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Von Dutch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.