Rascasse Audience Intelligence

Von Dutch Target Market in United States

A data profile of the people who buy, follow and care about Von Dutch in United States — modelled from more than twelve digital signal sources. Von Dutch has an estimated audience of 1,740,607 people in United States.

#1634among Brand in United States#696in Fashion & Accessoires

The average Von Dutch fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Juicy Couture, Abercrombie & Fitch, BB cream, with strongest over-indexing on Juicy Couture (27.36× the country average).

Demographically, the Von Dutch audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Von Dutch fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Juicy Couture.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Von Dutch profile in United States.

Audience size
1.7M
in United States
Gender
72.1%♀
27.9% male
Age
35.9
average years
Country rank
#15861
Brand in United States
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Von Dutch

72.1% are female, 27.9% are male, average age 35.9.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Von Dutch audience in United States
MetricValue
Female72.1%
Male27.9%
Average age35.9
Estimated audience size1,740,607
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Von Dutch audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3919%
40-4916%
50+15%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Von Dutch audience comes from United States.

Worldwide audience distribution share by country for Von Dutch
CountryShare
United States47.7%
France8.0%
Indonesia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Von Dutch audience in United States is strongest.

Fig. 05

Top regions by affinity

Von Dutch customers by region in United States
#RegionReachAffinity×
01Mississippi~30K2.43×
02Alabama~50K2.17×
03Georgia~100K2.03×
04Louisiana~40K1.87×
05South Carolina~40K1.66×
06Washington, District of Columbia~7K1.45×
07Maryland~40K1.44×
08Tennessee~40K1.42×
09New York~100K1.40×
10North Carolina~60K1.37×
11Florida~100K1.36×
12Illinois~70K1.28×
13California~200K1.18×
14Texas~200K1.16×
15Connecticut~20K1.16×
16Delaware~5K1.16×
17Virginia~40K1.13×
18Michigan~40K1.12×
19Nevada~20K1.11×
20Arkansas~10K1.10×
21Missouri~30K1.08×
22New Jersey~40K1.06×
23Pennsylvania~50K1.04×
24Ohio~50K1.01×
25Indiana~30K1.01×
26Rhode Island~5K0.97×
27Massachusetts~30K0.93×
28Kentucky~20K0.90×
29Wisconsin~20K0.88×
30Arizona~30K0.85×
31Oklahoma~10K0.76×
32Hawaii~5K0.76×
33New Mexico~6K0.75×
34Kansas~8K0.70×
35West Virginia~5K0.70×
36Colorado~20K0.69×
37Washington~20K0.67×
38Oregon~10K0.67×
39Minnesota~10K0.64×
40Nebraska~5K0.64×
41Vermont~2K0.64×
42Utah~9K0.63×
43Iowa~8K0.61×
44New Hampshire~4K0.61×
45North Dakota~2K0.60×
46Alaska~2K0.59×
47Maine~3K0.58×
48South Dakota~2K0.58×
49Montana~2K0.57×
50Idaho~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Von Dutch, United States
0.56×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Von Dutch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Von Dutch audience
#·InterestCategoryAffinity×
01Juicy CoutureFashion & Accessoires27.36×
02Alexander McQueen (brand)Fashion & Accessoires13.06×
03Abercrombie & FitchFashion & Accessoires11.07×
04The LoftMovies & TV10.06×
05BiodermaBeauty & Wellness9.83×
06La Roche-PosayBeauty & Wellness9.11×
07BB creamBeauty & Wellness7.44×
08Kiehl'sBeauty & Wellness5.91×
09Formal wearFashion & Accessoires4.34×
10Tory BurchFashion & Accessoires3.70×
11H&MShopping3.45×
12Urban OutfittersShopping3.23×
13Eyelash extensionsBeauty & Wellness3.15×
14ULTA BeautyBeauty & Wellness3.13×
15Personal careHealth2.50×
16Pizza HutFood & Beverages2.25×
17NordstromShopping2.14×
18Target CorporationShopping2.07×
19SephoraShopping2.04×
20Luxury goodsFashion & Accessoires1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Von Dutch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Von Dutch audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.97×
Pet OwnershipJOY2.22×
Price SensitivityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Von Dutch audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
IndividualismJOY0.76×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Von Dutch's target market in United States?

Von Dutch's target market in United States covers an estimated 1,740,607 people, concentrated in California and Texas.

02

What is the gender split and age of Von Dutch customers?

72.1% of the Von Dutch audience are female, 27.9% are male, with an average age of 35.9 years.

03

Which brands do Von Dutch fans like most?

Von Dutch fans show strongest brand affinity for Juicy Couture (27.36×), Abercrombie & Fitch (11.07×), and BB cream (7.44×) over the country average.

04

Where do Von Dutch fans live in United States?

Von Dutch fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Von Dutch fans also like?

Beyond Von Dutch itself, the audience over-indexes on Abercrombie & Fitch (11.07×), BB cream (7.44×), La Roche-Posay (9.11×), and Alexander McQueen (brand) (13.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Von Dutch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Von Dutch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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