Rascasse Audience Intelligence

Von Dutch Target Market in United States

Von Dutch has an estimated audience of 2M people in United States.

#1611among brands in United States#655in Fashion & Accessoires

The average Von Dutch fan in United States is 36.6 years old, more female, and lives primarily in California.

Most fans live in California, Florida, New York.

Top affinities include Juicy Couture, Alexander McQueen (brand), Abercrombie & Fitch, with strongest over-indexing on Juicy Couture (27.36× the country average).

Demographically, the Von Dutch audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Pet Ownership.

The typical Von Dutch fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Juicy Couture.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
72.1%♀
27.9% male
Age
36.6
average years
Country rank
#14728
among all objects in United States
Fig. 01

Search interest · 12-month trend

+121%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Von Dutch

72.1% are female, 27.9% are male, average age 36.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Von Dutch audience in United States
MetricValue
Female72.1%
Male27.9%
Average age36.6
Estimated audience size2M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Von Dutch audience in United States
Age bracketShare%
16-2427%
25-3423%
35-4419%
45-5416%
55+15%
Fig. 04

Worldwide distribution

50.6%

of the worldwide Von Dutch audience comes from United States.

Worldwide audience distribution share by country for Von Dutch
CountryShare
United States50.6%
Indonesia8.6%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Von Dutch customers by region in United States
#RegionReachAffinity×
01Mississippi~40K2.43×
02Alabama~60K2.17×
03Georgia~100K2.03×
04Louisiana~50K1.87×
05South Carolina~50K1.66×
06Washington, District of Columbia~6K1.45×
07Maryland~50K1.44×
08Tennessee~60K1.42×
09New York~200K1.40×
10North Carolina~90K1.37×
11Florida~200K1.36×
12Illinois~100K1.28×
13California~300K1.18×
14Texas~200K1.16×
15Connecticut~20K1.16×
16Delaware~7K1.16×
17Virginia~60K1.13×
18Michigan~70K1.12×
19Nevada~20K1.11×
20Arkansas~20K1.10×
21Missouri~40K1.08×
22New Jersey~60K1.06×
23Pennsylvania~80K1.04×
24Ohio~70K1.01×
25Indiana~40K1.01×
26Rhode Island~6K0.97×
27Massachusetts~40K0.93×
28Kentucky~20K0.90×
29Wisconsin~30K0.88×
30Arizona~40K0.85×
31Oklahoma~20K0.76×
32Hawaii~6K0.76×
33New Mexico~9K0.75×
34Kansas~10K0.70×
35West Virginia~7K0.70×
36Colorado~20K0.69×
37Washington~30K0.67×
38Oregon~20K0.67×
39Minnesota~20K0.64×
40Nebraska~7K0.64×
41Vermont~2K0.64×
42Utah~10K0.63×
43Iowa~10K0.61×
44New Hampshire~5K0.61×
45North Dakota~3K0.60×
46Alaska~3K0.59×
47Maine~5K0.58×
48South Dakota~3K0.58×
49Montana~4K0.57×
50Idaho~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Von Dutch, United States
0.56×1.00×2.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Von Dutch audience vs. the country average
#·InterestCategoryAffinity×
01Juicy CoutureFashion & Accessoires27.36×
02Alexander McQueen (brand)Fashion & Accessoires13.06×
03Abercrombie & FitchFashion & Accessoires11.07×
04La Roche-PosayBeauty & Wellness9.11×
05BB creamBeauty & Wellness7.44×
06Kiehl'sBeauty & Wellness5.91×
07Formal wearFashion & Accessoires4.34×
08Tory BurchFashion & Accessoires3.70×
09H&MShopping3.45×
10Urban OutfittersShopping3.23×
11Eyelash extensionsBeauty & Wellness3.15×
12ULTA BeautyBeauty & Wellness3.13×
13Personal careHealth2.50×
14Louis VuittonFashion & Accessoires2.39×
15Pizza HutFood & Beverages2.25×
16NordstromShopping2.14×
17Target CorporationShopping2.07×
18SephoraShopping2.04×
19Domino's PizzaFood & Beverages1.98×
20Luxury goodsFashion & Accessoires1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Von Dutch audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Von Dutch audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.97×
Pet OwnershipJOY2.22×
Price SensitivityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Von Dutch audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
IndividualismJOY0.76×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Von Dutch over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/von-dutch-10003175” · Methodology