Fable Audience in United States

Fable logo

Fable has an estimated audience of 1,004,219 people in United States. 64.4% are female, 35.6% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Grammarly, Monogram, Country Jam USA, Bank account, Captain America (1990 film).

The average Fable fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grammarly, Monogram, Country Jam USA, with strongest over-indexing on Grammarly (14.08× the country average). Demographically, the Fable audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Role playing

Demographics of Fable fans

Demographic split for Fable audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.0
Estimated audience size1,004,219

Audience persona

The typical Fable fan in United States is more female, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Fable in United States
RegionReachAffinity
California162,1341.47×
Texas99,4861.15×
Florida63,4720.93×
New York53,8660.96×
North Carolina32,3001.07×
Ohio32,2551.04×
Washington31,9691.59×
Pennsylvania31,0300.92×
Illinois30,0210.9×
Georgia29,8170.96×
Michigan26,0460.99×
Virginia24,6351.01×
Tennessee21,0671.05×
New Jersey20,5710.81×
Indiana19,0821.04×
Arizona18,8960.92×
Massachusetts18,5530.94×
Missouri16,6861.03×
Colorado15,0630.95×
Maryland14,9400.87×
Kentucky14,5171.15×
Oregon14,2541.24×
Minnesota14,0400.98×
Wisconsin14,0150.93×
Connecticut13,3921.33×
South Carolina13,2910.88×
Oklahoma12,9781.16×
Alabama12,4840.89×
Louisiana11,1010.86×
Utah9,8711.1×
Nevada8,3740.86×
Iowa8,3081×
Arkansas8,2751×
Kansas8,1031.02×
Mississippi7,5540.91×
Idaho5,4251.08×
West Virginia4,9931.07×
New Mexico4,4820.89×
Nebraska4,4330.88×
Maine4,0101.11×
New Hampshire3,7420.95×
Hawaii3,4850.81×
Montana2,8611.03×
Rhode Island2,7920.87×
Washington, District of Columbia2,6310.87×
Delaware2,4070.87×
South Dakota2,2810.98×
Alaska2,2611.05×
North Dakota1,8940.92×
Vermont1,6160.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fable audience
BrandAffinityCategory
Grammarly14.08×Business & Career
Monogram5.46×Home & Garden
Country Jam USA92.79×Music & Radio
Bank account1.74×Business & Career
Captain America (1990 film)3.16×Movies & TV
Home staging3.44×Home & Garden
Holladay, Utah23.26×Travel & Leisure
Hofstra University12.5×Business & Career
Harmony Korine6.63×Movies & TV
Nebraska Cornhuskers football2.1×Sports
Chonnam National University60.68×Business & Career
Wikia1.74×Internet & Social Media
Mothercare1.63×Kids & Family
Janitor3.22×Home & Garden
La Jolla4.58×Travel & Leisure
Historic site2.08×Arts & Culture
Staycation1.59×Home & Garden
Cleveland Clinic2.73×Health
Nebraska Cornhuskers3.97×Sports
Corona (band)2.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fable audience
TraitClusterScore
Design AffinityPREMIUM1.61
LGBTQ+ IdentityOPEN1.48
Early Adopter MentalityPOWER1.32
SustainabilityBALANCE1.16
Healthy LifestyleBALANCE1.14
TravellingTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Fable
CountryShare
Italy32.6%
United States17.9%
Brazil9.1%

See Fable audiences in other countries

More Role playing audiences in United States

Frequently asked questions

How many fans does Fable have in United States?

Fable has an estimated audience of 1,004,219 people in United States, concentrated in California and Texas.

What is the gender split and age of Fable fans?

64.4% of Fable fans are female, 35.6% are male, with an average age of 33.0 years.

Which brands do Fable fans like most?

Fable fans show strongest brand affinity for Grammarly (14.08×), Monogram (5.46×), and Country Jam USA (92.79×) over the country average.

Where do Fable fans live in United States?

Fable fans in United States are most concentrated in California (reach 162,134), Texas (reach 99,486), and Florida (reach 63,472). These three regions account for the largest share of the active audience.

What other brands do Fable fans also like?

Beyond Fable itself, the audience over-indexes on Monogram (5.46×), Country Jam USA (92.79×), Bank account (1.74×), and Captain America (1990 film) (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.