Rascasse Audience Intelligence

Fable Audience in United States

A data profile of the people who buy, follow and care about Fable in United States — modelled from more than twelve digital signal sources. Fable has an estimated audience of 1,026,038 people in United States.

#6among Role playing in United States#265among Video / Board Game in United States#491in Games

The average Fable fan in United States is 33.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fire Emblem, European Wax Center, Dragon Quest, with strongest over-indexing on Fire Emblem (79.75× the country average).

Demographically, the Fable audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fable fan in United States is more female, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Fire Emblem.

Category: Games · Type: Video / Board Game · Subtype: Role playing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fable profile in United States.

Audience size
1M
in United States
Gender
64.4%♀
35.6% male
Age
33.0
average years
Country rank
#23268
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+103%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fable fans

64.4% are female, 35.6% are male, average age 33.0.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Fable audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.0
Estimated audience size1,026,038
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Fable audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3914%
40-4912%
50+13%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Fable audience comes from United States.

Worldwide audience distribution share by country for Fable
CountryShare
Italy32.1%
United States17.9%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fable audience in United States is strongest.

Fig. 05

Top regions by affinity

Fable fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.63×
02California~200K1.50×
03Washington~30K1.48×
04North Carolina~40K1.22×
05Kentucky~10K1.16×
06Utah~10K1.16×
07Oregon~10K1.15×
08Alaska~2K1.14×
09Oklahoma~10K1.11×
10Idaho~6K1.11×
11West Virginia~5K1.07×
12Maine~4K1.07×
13Missouri~20K1.06×
14Indiana~20K1.05×
15Texas~90K1.04×
16Ohio~30K1.04×
17Arkansas~9K1.03×
18Kansas~8K1.01×
19Montana~3K1.01×
20Tennessee~20K1.00×
21Iowa~8K0.99×
22Michigan~30K0.98×
23Virginia~20K0.98×
24Colorado~20K0.98×
25New Hampshire~4K0.98×
26South Dakota~2K0.98×
27North Dakota~2K0.98×
28New Mexico~5K0.97×
29South Carolina~10K0.95×
30Alabama~10K0.95×
31Nebraska~5K0.95×
32Vermont~2K0.95×
33Pennsylvania~30K0.94×
34Wisconsin~10K0.94×
35Massachusetts~20K0.91×
36New York~50K0.89×
37Minnesota~10K0.89×
38Arizona~20K0.88×
39Rhode Island~3K0.88×
40Georgia~30K0.87×
41Delaware~2K0.87×
42Florida~60K0.86×
43Illinois~30K0.86×
44Mississippi~7K0.86×
45Nevada~8K0.84×
46Maryland~10K0.82×
47Louisiana~10K0.82×
48Hawaii~4K0.82×
49New Jersey~20K0.80×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Fable, United States
0.72×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fable audience
#·InterestCategoryAffinity×
01PlanescapeGames150.35×
02Fire EmblemGames79.75×
03Gilly HicksFashion & Accessoires62.31×
04Dragon QuestGames58.67×
05ArtStationArts & Culture48.26×
06Darkest DungeonGames45.81×
07Carcassonne (board game)Games32.06×
08TransistorTechnology & Electronics26.00×
09Laura DernMovies & TV24.05×
10European Wax CenterBeauty & Wellness23.10×
11Tower defenseGames20.00×
12CDWTechnology & Electronics19.64×
13Juicy CoutureFashion & Accessoires17.72×
14MauricesFashion & Accessoires16.15×
15Square EnixGames15.81×
16OrbitzTravel & Leisure8.20×
17Free PeopleFashion & Accessoires4.70×
18Nordstrom rackFashion & Accessoires2.79×
19Planet FitnessSports2.54×
20FragrancesBeauty & Wellness2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fable audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Early Adopter MentalityPOWER1.37×
Price SensitivityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fable audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Pet OwnershipJOY0.84×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fable have in United States?

Fable has an estimated audience of 1,026,038 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fable fans?

64.4% of Fable fans are female, 35.6% are male, with an average age of 33.0 years.

03

Which brands do Fable fans like most?

Fable fans show strongest brand affinity for Fire Emblem (79.75×), European Wax Center (23.1×), and Dragon Quest (58.67×) over the country average.

04

Where do Fable fans live in United States?

Fable fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fable fans also like?

Beyond Fable itself, the audience over-indexes on European Wax Center (23.1×), Dragon Quest (58.67×), Planescape (150.35×), and Maurices (16.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Role playing audiences in United States

See Fable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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