Fable Audience in United States

Fable logo

Fable has an estimated audience of 1,004,219 people in United States. 64.4% are female, 35.6% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Fire Emblem, European Wax Center, Dragon Quest, Planescape, ArtStation.

The average Fable fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fire Emblem, European Wax Center, Dragon Quest, with strongest over-indexing on Fire Emblem (92.79× the country average). Demographically, the Fable audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Role playing

Demographics of Fable fans

Demographic split for Fable audience in United States
MetricValue
Female64.4%
Male35.6%
Average age33.0
Estimated audience size1,004,219

Audience persona

The typical Fable fan in United States is more female, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Fire Emblem.

Top regions in United States

Top regions ranked by reach for Fable in United States
RegionReachAffinity
California162,1341.47×
Texas99,4861.15×
Florida63,4720.93×
New York53,8660.96×
North Carolina32,3001.07×
Ohio32,2551.04×
Washington31,9691.59×
Pennsylvania31,0300.92×
Illinois30,0210.9×
Georgia29,8170.96×
Michigan26,0460.99×
Virginia24,6351.01×
Tennessee21,0671.05×
New Jersey20,5710.81×
Indiana19,0821.04×
Arizona18,8960.92×
Massachusetts18,5530.94×
Missouri16,6861.03×
Colorado15,0630.95×
Maryland14,9400.87×
Kentucky14,5171.15×
Oregon14,2541.24×
Minnesota14,0400.98×
Wisconsin14,0150.93×
Connecticut13,3921.33×
South Carolina13,2910.88×
Oklahoma12,9781.16×
Alabama12,4840.89×
Louisiana11,1010.86×
Utah9,8711.1×
Nevada8,3740.86×
Iowa8,3081×
Arkansas8,2751×
Kansas8,1031.02×
Mississippi7,5540.91×
Idaho5,4251.08×
West Virginia4,9931.07×
New Mexico4,4820.89×
Nebraska4,4330.88×
Maine4,0101.11×
New Hampshire3,7420.95×
Hawaii3,4850.81×
Montana2,8611.03×
Rhode Island2,7920.87×
Washington, District of Columbia2,6310.87×
Delaware2,4070.87×
South Dakota2,2810.98×
Alaska2,2611.05×
North Dakota1,8940.92×
Vermont1,6160.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fable audience
BrandAffinityCategory
Fire Emblem92.79×Games
European Wax Center25.63×Beauty & Wellness
Dragon Quest74.84×Games
Planescape195.92×Games
ArtStation69.33×Arts & Culture
Laura Dern23.26×Movies & TV
Gilly Hicks60.68×Fashion & Accessoires
Square Enix26.4×Games
Planet Fitness4.1×Sports
Darkest Dungeon51.41×Games
Juicy Couture19.09×Fashion & Accessoires
Owen Wilson13.05×Movies & TV
Carcassonne (board game)41.1×Games
Metaphysics4.37×Business & Career
Studio Ghibli12.5×Literature
Orbitz7.4×Travel & Leisure
Bass guitar3.67×Music & Radio
Tower defense20×Games
Maurices7.53×Fashion & Accessoires
Free People4.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fable audience
TraitClusterScore
Design AffinityPREMIUM1.61
LGBTQ+ IdentityOPEN1.48
Early Adopter MentalityPOWER1.32
SustainabilityBALANCE1.16
Healthy LifestyleBALANCE1.14
TravellingTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Fable
CountryShare
Italy32.6%
United States17.9%
Brazil9.1%

See Fable audiences in other countries

More Role playing audiences in United States

Frequently asked questions

How many fans does Fable have in United States?

Fable has an estimated audience of 1,004,219 people in United States, concentrated in California and Texas.

What is the gender split and age of Fable fans?

64.4% of Fable fans are female, 35.6% are male, with an average age of 33.0 years.

Which brands do Fable fans like most?

Fable fans show strongest brand affinity for Fire Emblem (92.79×), European Wax Center (25.63×), and Dragon Quest (74.84×) over the country average.

Where do Fable fans live in United States?

Fable fans in United States are most concentrated in California (reach 162,134), Texas (reach 99,486), and Florida (reach 63,472). These three regions account for the largest share of the active audience.

What other brands do Fable fans also like?

Beyond Fable itself, the audience over-indexes on European Wax Center (25.63×), Dragon Quest (74.84×), Planescape (195.92×), and ArtStation (69.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.