Divinity Audience in United States

Divinity has an estimated audience of 7,533,542 people in United States. 66.0% are female, 34.0% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Divinity fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Divinity audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Role playing

Demographics of Divinity fans

Demographic split for Divinity audience in United States
MetricValue
Female66.0%
Male34.0%
Average age45.0
Estimated audience size7,533,542

Audience persona

The typical Divinity fan in United States is more female, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Divinity in United States
RegionReachAffinity
California830,6211×
Texas694,0351.07×
Florida466,6610.91×
New York315,5310.75×
Georgia289,2701.25×
Illinois225,2880.9×
North Carolina212,9920.94×
Pennsylvania193,5610.76×
Ohio188,8170.81×
Arizona187,5671.22×
Washington170,2861.13×
Alabama161,1741.53×
Michigan159,3400.81×
Tennessee156,6551.04×
Virginia153,3520.84×
Missouri147,8201.22×
Indiana143,2701.04×
Louisiana126,3751.3×
New Jersey125,6350.66×
Colorado119,9921.01×
Oklahoma115,0241.37×
South Carolina114,5821.01×
Massachusetts110,2080.74×
Mississippi104,3671.68×
Maryland104,1410.8×
Minnesota103,8550.96×
Oregon101,4881.18×
Kentucky99,7711.06×
Utah92,8591.38×
Wisconsin90,5570.8×
Arkansas88,8391.43×
Nevada71,8140.99×
Iowa65,9971.06×
Kansas64,7781.09×
Connecticut55,3440.73×
Idaho49,1481.3×
New Mexico38,4111.02×
Nebraska35,6530.94×
Hawaii29,8820.92×
West Virginia26,8210.76×
Montana23,8421.14×
South Dakota20,4421.17×
Maine19,9290.74×
New Hampshire18,4480.62×
Alaska18,3901.14×
Washington, District of Columbia17,6390.78×
North Dakota14,8640.96×
Rhode Island14,6090.61×
Delaware14,5140.7×
Wyoming12,4101.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divinity audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.56×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.62×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divinity audience
TraitClusterScore
SpiritualityBALANCE2.04
PatriotismCONSERVATISM1.67
TraditionCONSERVATISM1.43
Family OrientationCONSERVATISM1.4
IndividualismJOY1.39
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Divinity
CountryShare
United States43.1%
Brazil20.3%
Mexico5.4%

See Divinity audiences in other countries

More Role playing audiences in United States

Frequently asked questions

How many fans does Divinity have in United States?

Divinity has an estimated audience of 7,533,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Divinity fans?

66.0% of Divinity fans are female, 34.0% are male, with an average age of 45.0 years.

Which brands do Divinity fans like most?

Divinity fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Divinity fans live in United States?

Divinity fans in United States are most concentrated in California (reach 830,621), Texas (reach 694,035), and Florida (reach 466,661). These three regions account for the largest share of the active audience.

What other brands do Divinity fans also like?

Beyond Divinity itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.