A data profile of the people who buy, follow and care about Divinity in United States — modelled from more than twelve digital signal sources. Divinity has an estimated audience of 7,593,375 people in United States.
The average Divinity fan in United States is 45.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Drudge Report, New Testament, Genetics, with strongest over-indexing on Drudge Report (4.75× the country average).
Demographically, the Divinity audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Divinity fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Divinity profile in United States.
66.0% are female, 34.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 45.0 |
| Estimated audience size | 7,593,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
Where the Divinity audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~80K | 1.36× | |
| 02 | Alabama | ~100K | 1.28× | |
| 03 | Oklahoma | ~100K | 1.21× | |
| 04 | Arkansas | ~70K | 1.19× | |
| 05 | Louisiana | ~100K | 1.18× | |
| 06 | Georgia | ~300K | 1.14× | |
| 07 | Idaho | ~40K | 1.11× | |
| 08 | Alaska | ~20K | 1.11× | |
| 09 | North Dakota | ~20K | 1.11× | |
| 10 | Arizona | ~200K | 1.10× | |
| 11 | Washington | ~200K | 1.10× | |
| 12 | Utah | ~70K | 1.10× | |
| 13 | Rhode Island | ~30K | 1.10× | |
| 14 | Missouri | ~100K | 1.09× | |
| 15 | Oregon | ~90K | 1.06× | |
| 16 | Vermont | ~10K | 1.06× | |
| 17 | California | ~900K | 1.05× | |
| 18 | Tennessee | ~200K | 1.05× | |
| 19 | New Mexico | ~40K | 1.05× | |
| 20 | Montana | ~20K | 1.05× | |
| 21 | Texas | ~700K | 1.04× | |
| 22 | Kentucky | ~100K | 1.04× | |
| 23 | South Dakota | ~20K | 1.04× | |
| 24 | Maryland | ~100K | 1.03× | |
| 25 | Indiana | ~100K | 1.02× | |
| 26 | North Carolina | ~200K | 1.01× | |
| 27 | Ohio | ~200K | 0.98× | |
| 28 | Illinois | ~200K | 0.97× | |
| 29 | South Carolina | ~100K | 0.97× | |
| 30 | Iowa | ~60K | 0.97× | |
| 31 | Kansas | ~60K | 0.97× | |
| 32 | Maine | ~30K | 0.97× | |
| 33 | Michigan | ~200K | 0.96× | |
| 34 | Nevada | ~70K | 0.95× | |
| 35 | Minnesota | ~100K | 0.94× | |
| 36 | Nebraska | ~30K | 0.93× | |
| 37 | West Virginia | ~30K | 0.93× | |
| 38 | Massachusetts | ~100K | 0.92× | |
| 39 | Colorado | ~100K | 0.92× | |
| 40 | Connecticut | ~70K | 0.92× | |
| 41 | Hawaii | ~30K | 0.92× | |
| 42 | Florida | ~500K | 0.91× | |
| 43 | New York | ~400K | 0.91× | |
| 44 | Wisconsin | ~100K | 0.90× | |
| 45 | Delaware | ~20K | 0.90× | |
| 46 | Pennsylvania | ~200K | 0.89× | |
| 47 | Virginia | ~200K | 0.89× | |
| 48 | New Hampshire | ~30K | 0.86× | |
| 49 | New Jersey | ~200K | 0.84× | |
| 50 | Washington, District of Columbia | ~20K | 0.84× |
The strongest cross-interests of the Divinity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.20× | ||
| 02 | Drudge Report | Sports | 4.75× | ||
| 03 | Web server | Technology & Electronics | 4.25× | ||
| 04 | Milwaukee Brewers | Sports | 3.79× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.49× | ||
| 06 | Detroit Tigers | Sports | 2.97× | ||
| 07 | Microwave oven | Home & Garden | 2.84× | ||
| 08 | Genetics | Kids & Family | 2.68× | ||
| 09 | New York Post | News | 2.67× | ||
| 10 | Catholic Church | Politics & Society | 2.66× | ||
| 11 | Tradition | Politics & Society | 2.45× | ||
| 12 | Nostalgia | Home & Garden | 2.31× | ||
| 13 | Britney Spears | Music & Radio | 2.26× | ||
| 14 | Bible | Politics & Society | 2.06× | ||
| 15 | Thanksgiving | Kids & Family | 2.05× | ||
| 16 | Radio | Technology & Electronics | 1.96× | ||
| 17 | Religion | Business & Career | 1.69× | ||
| 18 | Nonprofit organization | Politics & Society | 1.65× | ||
| 19 | Pizza Hut | Food & Beverages | 1.62× | ||
| 20 | Dollar General | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Spirituality | BALANCE | 2.41× | |
| Community Orientation | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.64× | |
| Luxury Orientation | PREMIUM | 0.64× |
Divinity has an estimated audience of 7,593,375 people in United States, concentrated in California and Texas.
66.0% of Divinity fans are female, 34.0% are male, with an average age of 45.0 years.
Divinity fans show strongest brand affinity for Drudge Report (4.75×), New Testament (5.2×), and Genetics (2.68×) over the country average.
Divinity fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Divinity itself, the audience over-indexes on New Testament (5.2×), Genetics (2.68×), Tradition (2.45×), and Milwaukee Brewers (3.79×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Divinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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