Final Fantasy XIV Audience in United States

Final Fantasy XIV logo

Final Fantasy XIV has an estimated audience of 3,692,939 people in United States. 35.4% are female, 64.6% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Joe Haden, Grinch, Vocal harmony, Wikia.

The average Final Fantasy XIV fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Joe Haden, Grinch, with strongest over-indexing on Urban Outfitters (6.93× the country average). Demographically, the Final Fantasy XIV audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Role playing

Demographics of Final Fantasy XIV fans

Demographic split for Final Fantasy XIV audience in United States
MetricValue
Female35.4%
Male64.6%
Average age26.0
Estimated audience size3,692,939

Audience persona

The typical Final Fantasy XIV fan in United States is more male, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Final Fantasy XIV in United States
RegionReachAffinity
California348,3530.86×
Texas309,7480.98×
Florida247,0110.99×
New York146,9770.71×
Ohio121,0681.06×
North Carolina105,8020.95×
Georgia105,6260.93×
Michigan103,6161.07×
Washington102,7801.39×
Pennsylvania100,3790.81×
Illinois97,6130.79×
Arizona95,9111.27×
Virginia88,3980.98×
Tennessee77,7541.05×
Missouri72,5291.22×
Indiana72,2281.07×
New Jersey64,6160.69×
Alabama60,3371.17×
Kentucky58,6211.27×
Oklahoma58,5541.43×
Colorado58,5081.01×
Oregon57,2191.35×
Maryland53,1200.84×
South Carolina52,3350.94×
Massachusetts51,7570.71×
Wisconsin49,6340.89×
Louisiana48,2361.01×
Minnesota45,7510.86×
Nevada44,2571.24×
Arkansas37,4821.23×
Utah35,6391.08×
Kansas32,5561.12×
Connecticut30,0460.81×
Mississippi28,3080.93×
Iowa27,0050.89×
Idaho24,2411.31×
West Virginia22,0571.28×
Nebraska16,2210.88×
New Mexico14,6460.79×
Hawaii13,6970.86×
New Hampshire13,5850.93×
Montana12,9501.26×
Alaska12,4591.58×
Maine12,1680.92×
Rhode Island9,6280.82×
South Dakota8,8791.04×
Delaware7,7330.76×
North Dakota6,6640.88×
Wyoming5,3610.98×
Washington, District of Columbia4,8590.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Final Fantasy XIV audience
BrandAffinityCategory
Urban Outfitters6.93×Shopping
Joe Haden78.34×Sports
Grinch12.03×Movies & TV
Vocal harmony10.77×Music & Radio
Wikia7.62×Internet & Social Media
Historic site9.53×Arts & Culture
Nebraska Cornhuskers15.2×Sports
Passaic County, New Jersey15.51×Travel & Leisure
Home staging7.53×Home & Garden
Dog breed1.68×Pets & Animals
Monogram5.37×Home & Garden
Combat sport2.16×Sports
Berenstain Bears10.11×Literature
Bridget Jones: The Edge of Reason24.57×Movies & TV
MULIA20.51×Travel & Leisure
Home construction1.64×Home & Garden
Pro-Ject4.68×Music & Radio
Gina Raimondo26.62×Politics & Society
Elsword17.57×Games
Goop5.53×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Final Fantasy XIV audience
TraitClusterScore
PatriotismCONSERVATISM3.41
LGBTQ+ IdentityOPEN2.25
Early Adopter MentalityPOWER2.1
Social Media UsageJOY1.26
ExtroversionTHRILL1.07
IndividualismJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Final Fantasy XIV
CountryShare
United States37.4%
Germany7.4%
France7.2%

See Final Fantasy XIV audiences in other countries

More Role playing audiences in United States

Frequently asked questions

How many fans does Final Fantasy XIV have in United States?

Final Fantasy XIV has an estimated audience of 3,692,939 people in United States, concentrated in California and Texas.

What is the gender split and age of Final Fantasy XIV fans?

35.4% of Final Fantasy XIV fans are female, 64.6% are male, with an average age of 26.0 years.

Which brands do Final Fantasy XIV fans like most?

Final Fantasy XIV fans show strongest brand affinity for Urban Outfitters (6.93×), Joe Haden (78.34×), and Grinch (12.03×) over the country average.

Where do Final Fantasy XIV fans live in United States?

Final Fantasy XIV fans in United States are most concentrated in California (reach 348,353), Texas (reach 309,748), and Florida (reach 247,011). These three regions account for the largest share of the active audience.

What other brands do Final Fantasy XIV fans also like?

Beyond Final Fantasy XIV itself, the audience over-indexes on Joe Haden (78.34×), Grinch (12.03×), Vocal harmony (10.77×), and Wikia (7.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Final Fantasy XIV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.