Rascasse Audience Intelligence

Manga Audience in United States

A data profile of the people who buy, follow and care about Manga in United States — modelled from more than twelve digital signal sources. Manga has an estimated audience of 33,429,509 people in United States.

#5among Literary genre in United States#544among Topic in United States#16in Literature

The average Manga fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Anime convention, Superman, with strongest over-indexing on Anime and manga fandom (5.63× the country average).

Demographically, the Manga audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manga fan in United States is balanced, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manga profile in United States.

Audience size
33.4M
in United States
Gender
47.8%♀
52.2% male
Age
32.2
average years
Country rank
#774
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manga fans

47.8% are female, 52.2% are male, average age 32.2.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Manga audience in United States
MetricValue
Female47.8%
Male52.2%
Average age32.2
Estimated audience size33,429,509
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Manga audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3915%
40-4912%
50+11%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Manga audience comes from United States.

Worldwide audience distribution share by country for Manga
CountryShare
United States15.8%
Japan13.4%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manga audience in United States is strongest.

Fig. 05

Top regions by affinity

Manga fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~90K1.27×
02California~4.5M1.25×
03Texas~3.5M1.24×
04Hawaii~200K1.24×
05Washington~800K1.23×
06Minnesota~600K1.15×
07Georgia~1M1.14×
08New York~2M1.13×
09Florida~2.5M1.11×
10Oregon~400K1.11×
11Oklahoma~400K1.10×
12Maryland~600K1.08×
13Virginia~900K1.07×
14Arizona~700K1.07×
15Nevada~300K1.06×
16Utah~300K1.06×
17North Carolina~1M1.05×
18Louisiana~400K1.04×
19Massachusetts~700K1.03×
20Arkansas~300K1.01×
21Nebraska~200K1.01×
22New Jersey~800K0.99×
23Indiana~600K0.99×
24Pennsylvania~1M0.98×
25Illinois~1M0.98×
26Connecticut~300K0.98×
27Delaware~90K0.98×
28Vermont~60K0.98×
29South Carolina~500K0.97×
30Alabama~500K0.97×
31Mississippi~300K0.97×
32Missouri~500K0.96×
33Kansas~300K0.96×
34Michigan~800K0.95×
35Kentucky~400K0.95×
36New Mexico~200K0.95×
37Tennessee~600K0.93×
38Maine~100K0.93×
39Washington, District of Columbia~90K0.93×
40Ohio~900K0.92×
41Wisconsin~500K0.92×
42New Hampshire~100K0.89×
43Colorado~500K0.88×
44Rhode Island~90K0.88×
45Montana~80K0.88×
46South Dakota~70K0.88×
47North Dakota~60K0.88×
48Iowa~200K0.87×
49Idaho~100K0.87×
50West Virginia~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Manga, United States
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manga audience
#·InterestCategoryAffinity×
01InuyashaLiterature9.54×
02Fairy TailLiterature9.11×
03GokuLiterature8.76×
04FunimationMovies & TV7.31×
05Final FantasyGames7.23×
06Hunter × HunterLiterature6.72×
07Shōnen mangaLiterature6.52×
08OtakuLiterature5.64×
09Anime and manga fandomLiterature5.63×
10Anime & CosplayFashion & Accessoires5.57×
11Anime conventionLiterature5.50×
12Dragon Ball ZMovies & TV5.39×
13Japanese popular cultureTravel & Leisure5.28×
14Japanese artArts & Culture4.88×
15Pokémon (video game series)Games4.78×
16KPop Demon HuntersMovies & TV2.79×
17ComicsLiterature2.56×
18SupermanMovies & TV2.50×
19Harry PotterMovies & TV2.27×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manga audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.16×
Pet OwnershipJOY1.12×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manga audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
DIY MentalityTHRILL0.56×
SpiritualityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manga have in United States?

Manga has an estimated audience of 33,429,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manga fans?

47.8% of Manga fans are female, 52.2% are male, with an average age of 32.2 years.

03

Which brands do Manga fans like most?

Manga fans show strongest brand affinity for Anime and manga fandom (5.63×), Anime convention (5.5×), and Superman (2.5×) over the country average.

04

Where do Manga fans live in United States?

Manga fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Manga fans also like?

Beyond Manga itself, the audience over-indexes on Anime convention (5.5×), Superman (2.5×), Otaku (5.64×), and Goku (8.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Manga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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