Manga Audience in United States

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Manga has an estimated audience of 33,429,509 people in United States. 47.8% are female, 52.2% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Superman, Anime and manga fandom, Anime convention, Otaku, Goku.

The average Manga fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Anime and manga fandom, Anime convention, with strongest over-indexing on Superman (2.5× the country average). Demographically, the Manga audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Manga fans

Demographic split for Manga audience in United States
MetricValue
Female47.8%
Male52.2%
Average age32.2
Estimated audience size33,429,509

Audience persona

The typical Manga fan in United States is balanced, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Manga in United States
RegionReachAffinity
California4,698,7521.28×
Texas3,304,7541.15×
Florida2,604,0661.15×
New York2,207,0521.18×
Georgia1,176,1301.14×
Illinois1,147,6451.03×
Pennsylvania1,126,9691×
North Carolina1,063,9671.06×
Ohio982,9220.95×
Virginia889,7161.09×
New Jersey878,0281.03×
Washington869,9731.3×
Michigan845,1420.97×
Massachusetts737,6731.12×
Arizona708,4781.04×
Tennessee632,1300.94×
Maryland624,2041.09×
Indiana582,4160.95×
Minnesota566,0141.18×
Missouri505,2130.94×
Colorado500,1360.95×
South Carolina495,2120.98×
Wisconsin473,3350.94×
Oregon431,4081.13×
Alabama414,0260.89×
Louisiana403,8190.94×
Oklahoma383,2221.03×
Kentucky365,8960.87×
Connecticut347,5861.04×
Nevada334,7441.04×
Utah318,3041.06×
Arkansas254,9540.93×
Mississippi245,5290.89×
Kansas241,4260.92×
Iowa240,6400.87×
Hawaii170,1871.18×
Nebraska166,1800.99×
New Mexico150,8450.9×
Idaho145,1240.87×
New Hampshire122,4240.93×
Maine120,5531.01×
West Virginia115,7970.74×
Washington, District of Columbia106,8321.06×
Rhode Island91,1860.86×
Alaska87,3051.22×
Delaware86,3190.94×
Montana85,7050.92×
South Dakota63,9720.83×
Vermont60,9141.04×
North Dakota52,7460.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manga audience
BrandAffinityCategory
Superman2.5×Movies & TV
Anime and manga fandom5.63×Literature
Anime convention5.5×Literature
Otaku5.64×Literature
Goku8.76×Literature
Shōnen manga6.52×Literature
Final Fantasy7.23×Games
Pokémon (video game series)4.78×Games
Funimation7.31×Movies & TV
Harry Potter2.27×Movies & TV
KPop Demon Hunters2.79×Movies & TV
Movies1.51×Movies & TV
Fairy Tail9.11×Literature
Inuyasha9.54×Literature
Anime & Cosplay5.57×Fashion & Accessoires
Japanese popular culture5.28×Travel & Leisure
Comics2.56×Literature
Hunter × Hunter6.72×Literature
Dragon Ball Z5.39×Movies & TV
Japanese art4.88×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manga audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.19
SustainabilityBALANCE1.15
Social Media UsageJOY1.14
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Manga
CountryShare
United States15.8%
Japan13.4%
China12.3%

See Manga audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Manga have in United States?

Manga has an estimated audience of 33,429,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Manga fans?

47.8% of Manga fans are female, 52.2% are male, with an average age of 32.2 years.

Which brands do Manga fans like most?

Manga fans show strongest brand affinity for Superman (2.5×), Anime and manga fandom (5.63×), and Anime convention (5.5×) over the country average.

Where do Manga fans live in United States?

Manga fans in United States are most concentrated in California (reach 4,698,752), Texas (reach 3,304,754), and Florida (reach 2,604,066). These three regions account for the largest share of the active audience.

What other brands do Manga fans also like?

Beyond Manga itself, the audience over-indexes on Anime and manga fandom (5.63×), Anime convention (5.5×), Otaku (5.64×), and Goku (8.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.