A data profile of the people who buy, follow and care about Manga in Brazil — modelled from more than twelve digital signal sources. Manga has an estimated audience of 6,402,211 people in Brazil.
The average Manga fan in Brazil is 35.6 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Harry Potter, BTS, Paris Saint-Germain, with strongest over-indexing on Harry Potter (2.12× the country average).
Demographically, the Manga audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Manga fan in Brazil is balanced, around 35.6 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Manga profile in Brazil.
54.1% are female, 45.9% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 35.6 |
| Estimated audience size | 6,402,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Manga audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~20K | 1.30× | |
| 02 | Mato Grosso | ~100K | 1.24× | |
| 03 | Amapá | ~30K | 1.23× | |
| 04 | Rondônia | ~60K | 1.19× | |
| 05 | Amazonas | ~100K | 1.18× | |
| 06 | Maranhão | ~200K | 1.13× | |
| 07 | Alagoas | ~100K | 1.11× | |
| 08 | Pernambuco | ~300K | 1.09× | |
| 09 | Bahia | ~500K | 1.08× | |
| 10 | Acre | ~20K | 1.08× | |
| 11 | Pará | ~200K | 1.07× | |
| 12 | Piauí | ~90K | 1.07× | |
| 13 | Tocantins | ~40K | 1.03× | |
| 14 | Goiás | ~200K | 1.02× | |
| 15 | Ceará | ~300K | 1.00× | |
| 16 | Mato Grosso do Sul | ~90K | 1.00× | |
| 17 | Sergipe | ~70K | 1.00× | |
| 18 | Paraíba | ~100K | 0.97× | |
| 19 | Rio Grande do Norte | ~90K | 0.89× | |
| 20 | Minas Gerais | ~600K | 0.86× | |
| 21 | Espírito Santo | ~100K | 0.86× | |
| 22 | Rio Grande do Sul | ~300K | 0.83× | |
| 23 | Paraná | ~300K | 0.77× | |
| 24 | Santa Catarina | ~200K | 0.77× | |
| 25 | São Paulo | ~1.5M | 0.76× | |
| 26 | Rio de Janeiro | ~400K | 0.73× | |
| 27 | Federal District | ~70K | 0.68× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One Piece | Movies & TV | 3.35× | ||
| 02 | Anime and manga fandom | Literature | 3.14× | ||
| 03 | romantic comedies | Movies & TV | 3.12× | ||
| 04 | BTS | Music & Radio | 3.08× | ||
| 05 | Korean hip hop | Music & Radio | 2.92× | ||
| 06 | Comic book | Literature | 2.71× | ||
| 07 | Comics | Literature | 2.46× | ||
| 08 | Beetlejuice | Movies & TV | 2.16× | ||
| 09 | Roblox | Games | 2.13× | ||
| 10 | Harry Potter | Movies & TV | 2.12× | ||
| 11 | Epic Games | Games | 2.04× | ||
| 12 | Paris Saint-Germain | Sports | 2.01× | ||
| 13 | Animated movies | Movies & TV | 1.80× | ||
| 14 | Godzilla | Movies & TV | 1.80× | ||
| 15 | Heavy metal music | Music & Radio | 1.62× | ||
| 16 | Gamer | Games | 1.61× | ||
| 17 | Free software | Technology & Electronics | 1.59× | ||
| 18 | Blues music | Music & Radio | 1.58× | ||
| 19 | Rhythm and blues music | Music & Radio | 1.54× | ||
| 20 | Fiction books | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.25× | |
| Early Adopter Mentality | POWER | 1.14× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.78× | |
| Career Orientation | POWER | 0.79× |
Manga has an estimated audience of 6,402,211 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.1% of Manga fans are female, 45.9% are male, with an average age of 35.6 years.
Manga fans show strongest brand affinity for Harry Potter (2.12×), BTS (3.08×), and Paris Saint-Germain (2.01×) over the country average.
Manga fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Bahia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on BTS (3.08×), Paris Saint-Germain (2.01×), One Piece (3.35×), and Comics (2.46×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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