A data profile of the people who buy, follow and care about Comic book in Brazil — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 3,416,974 people in Brazil.
Comic book has an estimated audience of 3,416,974 people in Brazil. 49.7% are female, 50.3% are male, average age 32.3. Top brand affinities: Superman, Harry Potter, Batman, Stranger Things, One Piece.
Top brand affinities include Superman, Harry Potter, Batman, with strongest over-indexing on Superman (3.2× the country average).
Demographically, the Comic book audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Comic book fan in Brazil is balanced, around 32.3 years old, with strong Community Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Comic book profile in Brazil.
49.7% are female, 50.3% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 32.3 |
| Estimated audience size | 3,416,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Comic book audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.4% |
| China | 17.5% |
| Japan | 13.6% |
The strongest cross-interests of the Comic book audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One Piece | Movies & TV | 3.33× | ||
| 02 | Superman | Movies & TV | 3.20× | ||
| 03 | The Big Bang Theory | Movies & TV | 2.87× | ||
| 04 | Crunchyroll | Games | 2.75× | ||
| 05 | Manga | Literature | 2.71× | ||
| 06 | Comics | Literature | 2.42× | ||
| 07 | Batman | Movies & TV | 2.16× | ||
| 08 | Stranger Things | Movies & TV | 2.05× | ||
| 09 | Epic Games | Games | 2.05× | ||
| 10 | Steam | Games | 2.00× | ||
| 11 | BTS | Music & Radio | 1.90× | ||
| 12 | JusBrasil | Internet & Social Media | 1.87× | ||
| 13 | Riachuelo | Shopping | 1.82× | ||
| 14 | PCI Concursos | Shopping | 1.79× | ||
| 15 | Anime movies | Movies & TV | 1.76× | ||
| 16 | Harry Potter | Movies & TV | 1.64× | ||
| 17 | Exame Nacional do Ensino Médio | Business & Career | 1.60× | ||
| 18 | Esporte Clube Bahia | Sports | 1.57× | ||
| 19 | Michael Jackson | Music & Radio | 1.55× | ||
| 20 | Animated movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Early Adopter Mentality | POWER | 1.62× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.49× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Indulgence | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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