A data profile of the people who buy, follow and care about Exame Nacional do Ensino Médio in Brazil — modelled from more than twelve digital signal sources. Exame Nacional do Ensino Médio has an estimated audience of 12,059,152 people in Brazil.
The average Exame Nacional do Ensino Médio fan in Brazil is 35.2 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Paris Saint-Germain, Music download, PCI Concursos, with strongest over-indexing on Paris Saint-Germain (1.54× the country average).
Demographically, the Exame Nacional do Ensino Médio audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Exame Nacional do Ensino Médio fan in Brazil is more female, around 35.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Exame Nacional do Ensino Médio profile in Brazil.
63.0% are female, 37.0% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 35.2 |
| Estimated audience size | 12,059,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Exame Nacional do Ensino Médio audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 57.7% |
| United States | 9.2% |
| Japan | 5.3% |
Where the Exame Nacional do Ensino Médio audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~400K | 1.43× | |
| 02 | Sergipe | ~200K | 1.43× | |
| 03 | Paraíba | ~300K | 1.37× | |
| 04 | Pernambuco | ~700K | 1.34× | |
| 05 | Piauí | ~200K | 1.29× | |
| 06 | Amapá | ~50K | 1.22× | |
| 07 | Alagoas | ~200K | 1.21× | |
| 08 | Pará | ~500K | 1.20× | |
| 09 | Rio Grande do Norte | ~200K | 1.17× | |
| 10 | Acre | ~50K | 1.16× | |
| 11 | Bahia | ~900K | 1.14× | |
| 12 | Amazonas | ~200K | 1.13× | |
| 13 | Rondônia | ~100K | 1.06× | |
| 14 | Roraima | ~40K | 1.06× | |
| 15 | Ceará | ~500K | 0.98× | |
| 16 | Mato Grosso do Sul | ~200K | 0.98× | |
| 17 | Tocantins | ~80K | 0.95× | |
| 18 | Mato Grosso | ~200K | 0.88× | |
| 19 | Goiás | ~400K | 0.79× | |
| 20 | Minas Gerais | ~900K | 0.75× | |
| 21 | Paraná | ~500K | 0.69× | |
| 22 | Federal District | ~100K | 0.69× | |
| 23 | Rio de Janeiro | ~800K | 0.67× | |
| 24 | Rio Grande do Sul | ~500K | 0.65× | |
| 25 | Espírito Santo | ~200K | 0.65× | |
| 26 | São Paulo | ~2M | 0.60× | |
| 27 | Santa Catarina | ~300K | 0.49× |
The strongest cross-interests of the Exame Nacional do Ensino Médio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 1.66× | ||
| 02 | PCI Concursos | Shopping | 1.64× | ||
| 03 | Godzilla | Movies & TV | 1.62× | ||
| 04 | Music download | Technology & Electronics | 1.59× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 1.59× | ||
| 06 | One Piece | Movies & TV | 1.59× | ||
| 07 | Twitch | Games | 1.58× | ||
| 08 | Public university | Business & Career | 1.56× | ||
| 09 | JusBrasil | Internet & Social Media | 1.56× | ||
| 10 | YouTube Music | Internet & Social Media | 1.56× | ||
| 11 | Middle school | Business & Career | 1.56× | ||
| 12 | Long hair | Beauty & Wellness | 1.55× | ||
| 13 | Paris Saint-Germain | Sports | 1.54× | ||
| 14 | Lip gloss | Beauty & Wellness | 1.54× | ||
| 15 | Private university | Business & Career | 1.53× | ||
| 16 | Scholarship | Kids & Family | 1.52× | ||
| 17 | Vestibular | Health | 1.51× | ||
| 18 | High school | Business & Career | 1.50× | ||
| 19 | Manicure & Pedicure | Beauty & Wellness | 1.50× | ||
| 20 | Eye shadow | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.06× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Pet Ownership | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.72× | |
| Community Orientation | OPEN | 0.73× | |
| Tradition | CONSERVATISM | 0.74× |
Exame Nacional do Ensino Médio has an estimated audience of 12,059,152 people in Brazil, concentrated in São Paulo and Minas Gerais.
63.0% of Exame Nacional do Ensino Médio fans are female, 37.0% are male, with an average age of 35.2 years.
Exame Nacional do Ensino Médio fans show strongest brand affinity for Paris Saint-Germain (1.54×), Music download (1.59×), and PCI Concursos (1.64×) over the country average.
Exame Nacional do Ensino Médio fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Bahia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Exame Nacional do Ensino Médio itself, the audience over-indexes on Music download (1.59×), PCI Concursos (1.64×), Godzilla (1.62×), and Vestibular (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Exame Nacional do Ensino Médio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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