Exame Nacional do Ensino Médio Audience in Brazil
Exame Nacional do Ensino Médio has an estimated audience of 12,059,152 people in Brazil. 63.0% are female, 37.0% are male, average age 35.2. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Paris Saint-Germain, Music download, PCI Concursos, Godzilla, Vestibular.
The average Exame Nacional do Ensino Médio fan in Brazil is 35.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Paris Saint-Germain, Music download, PCI Concursos, with strongest over-indexing on Paris Saint-Germain (1.54× the country average). Demographically, the Exame Nacional do Ensino Médio audience skews more female with an average age of 35.2, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Exame Nacional do Ensino Médio fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 35.2 |
| Estimated audience size | 12,059,152 |
Audience persona
The typical Exame Nacional do Ensino Médio fan in Brazil is more female, around 35.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Paris Saint-Germain.
Exame Nacional do Ensino Médio fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~2M | 0.6× |
| Minas Gerais | ~900K | 0.75× |
| Bahia | ~900K | 1.14× |
| Rio de Janeiro | ~800K | 0.67× |
| Pernambuco | ~700K | 1.34× |
| Ceará | ~500K | 0.98× |
| Paraná | ~500K | 0.69× |
| Pará | ~500K | 1.2× |
| Rio Grande do Sul | ~500K | 0.65× |
| Maranhão | ~400K | 1.43× |
| Goiás | ~400K | 0.79× |
| Paraíba | ~300K | 1.37× |
| Santa Catarina | ~300K | 0.49× |
| Amazonas | ~200K | 1.13× |
| Rio Grande do Norte | ~200K | 1.17× |
| Piauí | ~200K | 1.29× |
| Alagoas | ~200K | 1.21× |
| Mato Grosso | ~200K | 0.88× |
| Sergipe | ~200K | 1.43× |
| Mato Grosso do Sul | ~200K | 0.98× |
| Espírito Santo | ~200K | 0.65× |
| Federal District | ~100K | 0.69× |
| Rondônia | ~100K | 1.06× |
| Tocantins | ~80K | 0.95× |
| Amapá | ~50K | 1.22× |
| Acre | ~50K | 1.16× |
| Roraima | ~40K | 1.06× |
Top brand affinities of Exame Nacional do Ensino Médio fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paris Saint-Germain | 1.54× | Sports |
| Music download | 1.59× | Technology & Electronics |
| PCI Concursos | 1.64× | Shopping |
| Godzilla | 1.62× | Movies & TV |
| Vestibular | 1.51× | Health |
| Private university | 1.53× | Business & Career |
| Public university | 1.56× | Business & Career |
| High school | 1.5× | Business & Career |
| JusBrasil | 1.56× | Internet & Social Media |
| Manicure & Pedicure | 1.5× | Beauty & Wellness |
| BTS | 1.66× | Music & Radio |
| Scholarship | 1.52× | Kids & Family |
| YouTube Music | 1.56× | Internet & Social Media |
| Middle school | 1.56× | Business & Career |
| Makeup Tutorials | 1.59× | Beauty & Wellness |
| River Plate | 1.61× | Sports |
| Eye shadow | 1.5× | Beauty & Wellness |
| Al-Hilal FC | 1.64× | Sports |
| Long hair | 1.55× | Beauty & Wellness |
| One Piece | 1.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.08 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Luxury Orientation | PREMIUM | 1.01 |
| Pet Ownership | JOY | 0.98 |
| Social Media Usage | JOY | 0.94 |
| DIY Mentality | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 57.7% |
| United States | 9.2% |
| Japan | 5.3% |
See Exame Nacional do Ensino Médio audiences in other countries
- Exame Nacional do Ensino Médio — Germany
- Exame Nacional do Ensino Médio — United States
- Exame Nacional do Ensino Médio — United Kingdom
- Exame Nacional do Ensino Médio — France
- Exame Nacional do Ensino Médio — Italy
- Exame Nacional do Ensino Médio — Spain
- Exame Nacional do Ensino Médio — Japan
- Exame Nacional do Ensino Médio — South Korea
- Exame Nacional do Ensino Médio — India
- Exame Nacional do Ensino Médio — Canada
- Exame Nacional do Ensino Médio — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Exame Nacional do Ensino Médio have in Brazil?
Exame Nacional do Ensino Médio has an estimated audience of 12,059,152 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Exame Nacional do Ensino Médio fans?
63.0% of Exame Nacional do Ensino Médio fans are female, 37.0% are male, with an average age of 35.2 years.
Which brands do Exame Nacional do Ensino Médio fans like most?
Exame Nacional do Ensino Médio fans show strongest brand affinity for Paris Saint-Germain (1.54×), Music download (1.59×), and PCI Concursos (1.64×) over the country average.
Where do Exame Nacional do Ensino Médio fans live in Brazil?
Exame Nacional do Ensino Médio fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Bahia (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Exame Nacional do Ensino Médio fans also like?
Beyond Exame Nacional do Ensino Médio itself, the audience over-indexes on Music download (1.59×), PCI Concursos (1.64×), Godzilla (1.62×), and Vestibular (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Exame Nacional do Ensino Médio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.