Rascasse Audience Intelligence

Scholarship Audience in Brazil

A data profile of the people who buy, follow and care about Scholarship in Brazil — modelled from more than twelve digital signal sources. Scholarship has an estimated audience of 7,795,541 people in Brazil.

#2among Education in Brazil#525among Topic in Brazil#26in Kids & Family

The average Scholarship fan in Brazil is 36.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Kids & Family · Type: Topic · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scholarship profile in Brazil.

Audience size
7.8M
in Brazil
Gender
65.6%♀
34.4% male
Age
36.8
average years
Country rank
#790
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scholarship fans

65.6% are female, 34.4% are male, average age 36.8.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Scholarship audience in Brazil
MetricValue
Female65.6%
Male34.4%
Average age36.8
Estimated audience size7,795,541
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Scholarship audience in Brazil
Age bracketShare%
16-1922%
20-2925%
30-3921%
40-4917%
50+15%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Scholarship audience comes from Brazil.

Worldwide audience distribution share by country for Scholarship
CountryShare
United States16.0%
Brazil10.7%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scholarship audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Scholarship fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~200K1.35×
02Rio de Janeiro~900K1.19×
03Rio Grande do Sul~500K1.16×
04Paraíba~200K1.07×
05Rio Grande do Norte~100K1.07×
06Roraima~20K1.07×
07São Paulo~2M1.06×
08Amapá~30K1.04×
09Acre~30K1.04×
10Pernambuco~400K1.03×
11Mato Grosso do Sul~100K1.01×
12Minas Gerais~800K1.00×
13Paraná~500K1.00×
14Santa Catarina~400K0.98×
15Sergipe~80K0.98×
16Alagoas~100K0.97×
17Rondônia~60K0.96×
18Tocantins~50K0.96×
19Espírito Santo~200K0.95×
20Amazonas~100K0.94×
21Piauí~100K0.94×
22Ceará~300K0.93×
23Bahia~500K0.92×
24Pará~200K0.92×
25Maranhão~200K0.90×
26Mato Grosso~100K0.90×
27Goiás~300K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Brazil

See Scholarship audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Scholarship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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