A data profile of the people who buy, follow and care about Scholarship in India — modelled from more than twelve digital signal sources. Scholarship has an estimated audience of 4,633,013 people in India.
The average Scholarship fan in India is 30.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, West Bengal, Bihar.
Top brand affinities include Virat Kohli, Science, United States, with strongest over-indexing on Virat Kohli (1.51× the country average).
Demographically, the Scholarship audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Scholarship fan in India is more male, around 30.0 years old, with strong Career Orientation tendencies and a notable affinity for Virat Kohli.
The key figures that characterise the Scholarship profile in India.
29.9% are female, 70.1% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 30.0 |
| Estimated audience size | 4,633,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 28% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Scholarship audience comes from India.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 10.7% |
| India | 6.4% |
Where the Scholarship audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttar Pradesh | ~2M | 9.44× | |
| 02 | West Bengal | ~500K | 3.47× | |
| 03 | Odisha | ~90K | 1.89× | |
| 04 | Bihar | ~100K | 1.22× | |
| 05 | Chhattisgarh | ~30K | 1.05× | |
| 06 | Arunachal Pradesh | ~3K | 1.02× | |
| 07 | Meghalaya | ~4K | 0.91× | |
| 08 | Tripura | ~5K | 0.74× | |
| 09 | Manipur | ~4K | 0.69× | |
| 10 | Madhya Pradesh | ~60K | 0.67× | |
| 11 | Sikkim | ~1K | 0.65× | |
| 12 | Nagaland | ~2K | 0.62× | |
| 13 | Uttarakhand | ~10K | 0.60× | |
| 14 | Mizoram | ~2K | 0.58× | |
| 15 | Jharkhand | ~20K | 0.56× | |
| 16 | Assam | ~30K | 0.55× | |
| 17 | Haryana | ~30K | 0.49× | |
| 18 | Maharashtra | ~100K | 0.46× | |
| 19 | Jammu and Kashmir | ~10K | 0.45× | |
| 20 | Gujarat | ~60K | 0.43× | |
| 21 | Rajasthan | ~40K | 0.42× | |
| 22 | Telangana | ~30K | 0.41× | |
| 23 | Karnataka | ~50K | 0.40× | |
| 24 | Himachal Pradesh | ~7K | 0.36× | |
| 25 | Punjab (region) | ~20K | 0.34× | |
| 26 | Goa | ~2K | 0.32× | |
| 27 | Andhra Pradesh | ~20K | 0.29× | |
| 28 | Tamil Nadu | ~30K | 0.25× | |
| 29 | Kerala | ~10K | 0.21× |
The strongest cross-interests of the Scholarship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Student exchange program | Business & Career | 4.40× | ||
| 02 | Ludhiana | Travel & Leisure | 4.05× | ||
| 03 | Europe | Travel & Leisure | 3.37× | ||
| 04 | Test of English as a Foreign Language | Business & Career | 3.37× | ||
| 05 | United States | Travel & Leisure | 3.34× | ||
| 06 | London | Travel & Leisure | 2.66× | ||
| 07 | United Kingdom | Travel & Leisure | 2.46× | ||
| 08 | Canada | Travel & Leisure | 2.20× | ||
| 09 | Language | Business & Career | 1.92× | ||
| 10 | Music of Bollywood | Music & Radio | 1.89× | ||
| 11 | Punjab, India | Travel & Leisure | 1.86× | ||
| 12 | Career | Business & Career | 1.86× | ||
| 13 | Science | Business & Career | 1.80× | ||
| 14 | Training | Sports | 1.79× | ||
| 15 | Option (finance) | Business & Career | 1.68× | ||
| 16 | New Delhi | Travel & Leisure | 1.63× | ||
| 17 | Higher education | Business & Career | 1.63× | ||
| 18 | Rajasthan Royals | Sports | 1.54× | ||
| 19 | Kolkata Knight Riders | Sports | 1.52× | ||
| 20 | Virat Kohli | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Social Media Usage | JOY | 1.23× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.93× | |
| Sustainability | BALANCE | 0.95× |
Scholarship has an estimated audience of 4,633,013 people in India, concentrated in Uttar Pradesh and West Bengal.
29.9% of Scholarship fans are female, 70.1% are male, with an average age of 30.0 years.
Scholarship fans show strongest brand affinity for Virat Kohli (1.51×), Science (1.8×), and United States (3.34×) over the country average.
Scholarship fans in India are most concentrated in Uttar Pradesh (reach ~2M), West Bengal (reach ~500K), and Bihar (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Scholarship itself, the audience over-indexes on Science (1.8×), United States (3.34×), Europe (3.37×), and Language (1.92×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Scholarship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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