A data profile of the people who buy, follow and care about United Kingdom in India — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 7,086,090 people in India.
United Kingdom has an estimated audience of 7,086,090 people in India. 27.8% are female, 72.2% are male, average age 30.4. Top brand affinities: London, Canada, Pakistan, England cricket team, Pakistan national cricket team.
Top brand affinities include London, Canada, Pakistan, with strongest over-indexing on London (3.2× the country average).
Demographically, the United Kingdom audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical United Kingdom fan in India is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for London.
The key figures that characterise the United Kingdom profile in India.
27.8% are female, 72.2% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 30.4 |
| Estimated audience size | 7,086,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide United Kingdom audience comes from India.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | London | Travel & Leisure | 3.20× | ||
| 02 | Canada | Travel & Leisure | 2.65× | ||
| 03 | Crochet | Home & Garden | 2.49× | ||
| 04 | Scholarship | Kids & Family | 2.46× | ||
| 05 | Sewing machine | Home & Garden | 2.35× | ||
| 06 | Alia Bhatt | Movies & TV | 1.96× | ||
| 07 | England cricket team | Sports | 1.90× | ||
| 08 | Embroidery | Home & Garden | 1.88× | ||
| 09 | BSE SENSEX | Business & Career | 1.88× | ||
| 10 | High school | Business & Career | 1.84× | ||
| 11 | Pakistan national cricket team | Sports | 1.78× | ||
| 12 | Master of Business Administration | Business & Career | 1.77× | ||
| 13 | Big Bash League | Sports | 1.75× | ||
| 14 | Pakistan | Travel & Leisure | 1.69× | ||
| 15 | Ranveer Singh | Movies & TV | 1.68× | ||
| 16 | Amitabh Bachchan | Movies & TV | 1.62× | ||
| 17 | Salman Khan | Movies & TV | 1.57× | ||
| 18 | Career development | Business & Career | 1.57× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Party dress | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Indulgence | JOY | 1.37× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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