A data profile of the people who buy, follow and care about United Kingdom in Italy — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 5,011,754 people in Italy.
United Kingdom has an estimated audience of 5,011,754 people in Italy. 51.8% are female, 48.2% are male, average age 42.0. Top brand affinities: Wikipedia, Breaking news, Google Drive, Satire, Singer-songwriter.
Top brand affinities include Wikipedia, Breaking news, Google Drive, with strongest over-indexing on Wikipedia (3.82× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical United Kingdom fan in Italy is balanced, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the United Kingdom profile in Italy.
51.8% are female, 48.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.0 |
| Estimated audience size | 5,011,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide United Kingdom audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muji | Home & Garden | 5.02× | ||
| 02 | John Cena | Sports | 3.96× | ||
| 03 | Wikipedia | Internet & Social Media | 3.82× | ||
| 04 | Google Drive | Technology & Electronics | 3.22× | ||
| 05 | CNN | Movies & TV | 3.04× | ||
| 06 | Individualism | Politics & Society | 2.87× | ||
| 07 | Satire | Literature | 2.72× | ||
| 08 | Breaking news | Movies & TV | 2.44× | ||
| 09 | Subscription business model | Shopping | 1.99× | ||
| 10 | Canada | Travel & Leisure | 1.83× | ||
| 11 | Mediaset | Technology & Electronics | 1.78× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.74× | ||
| 13 | Superman | Movies & TV | 1.71× | ||
| 14 | Contemporary R&B | Music & Radio | 1.67× | ||
| 15 | Champagne | Food & Beverages | 1.62× | ||
| 16 | Genetics | Kids & Family | 1.60× | ||
| 17 | Singer-songwriter | Music & Radio | 1.56× | ||
| 18 | Musical theatre | Movies & TV | 1.56× | ||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Batman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Individualism | JOY | 1.39× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| DIY Mentality | THRILL | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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