A data profile of the people who buy, follow and care about United Kingdom in Spain — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 2,572,382 people in Spain.
United Kingdom has an estimated audience of 2,572,382 people in Spain. 52.3% are female, 47.7% are male, average age 44.7. Top brand affinities: Canada, Google Drive, Apple TV, TripAdvisor, Religion.
Top brand affinities include Canada, Google Drive, Apple TV, with strongest over-indexing on Canada (2.68× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical United Kingdom fan in Spain is balanced, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Canada.
The key figures that characterise the United Kingdom profile in Spain.
52.3% are female, 47.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.7 |
| Estimated audience size | 2,572,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide United Kingdom audience comes from Spain.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 8.44× | ||
| 02 | Apple TV | Movies & TV | 5.08× | ||
| 03 | Satire | Literature | 3.77× | ||
| 04 | Google Drive | Technology & Electronics | 3.75× | ||
| 05 | Nobel Peace Prize | Politics & Society | 3.49× | ||
| 06 | London | Travel & Leisure | 3.06× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.03× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.89× | ||
| 09 | TV talkshows | Movies & TV | 2.77× | ||
| 10 | Canada | Travel & Leisure | 2.68× | ||
| 11 | Anne Hathaway | Movies & TV | 2.43× | ||
| 12 | Bruce Willis | Movies & TV | 2.35× | ||
| 13 | Refrigerator | Home & Garden | 2.31× | ||
| 14 | Innovation | Business & Career | 2.15× | ||
| 15 | Religion | Business & Career | 2.10× | ||
| 16 | Pay television | Movies & TV | 2.02× | ||
| 17 | Uniqlo | Shopping | 1.88× | ||
| 18 | Local food | Food & Beverages | 1.84× | ||
| 19 | Julio Iglesias | Music & Radio | 1.64× | ||
| 20 | New York City | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.75× | |
| Community Orientation | OPEN | 1.46× | |
| Risk Appetite | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.79× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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