United Kingdom Audience in Germany
United Kingdom has an estimated audience of 4,622,754 people in Germany. 49.7% are female, 50.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Vacations, Papua New Guinea, German television comedy.
The average United Kingdom fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Vacations, with strongest over-indexing on Satire (5.17× the country average). Demographically, the United Kingdom audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United Kingdom fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 39.3 |
| Estimated audience size | 4,622,754 |
Audience persona
The typical United Kingdom fan in Germany is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,245,357 | 1.23× |
| Bayern | 784,491 | 1.06× |
| Baden-Württemberg | 652,072 | 1.03× |
| Niedersachsen | 492,444 | 1.1× |
| Hessen | 366,347 | 1.04× |
| Rheinland-Pfalz | 239,139 | 1.03× |
| Berlin | 198,680 | 0.96× |
| Schleswig-Holstein | 167,000 | 1.01× |
| Sachsen | 166,748 | 0.74× |
| Brandenburg | 141,512 | 0.99× |
| Sachsen-Anhalt | 117,123 | 0.98× |
| Thüringen | 108,899 | 0.92× |
| Hamburg | 102,821 | 0.98× |
| Mecklenburg-Vorpommern | 80,805 | 0.92× |
| Saarland | 56,843 | 1× |
| Bremen | 40,197 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.17× | Literature |
| Tagesschau | 2.12× | Movies & TV |
| Vacations | 2.53× | Travel & Leisure |
| Papua New Guinea | 8.27× | Travel & Leisure |
| German television comedy | 4.9× | Movies & TV |
| Canada | 2.63× | Travel & Leisure |
| Allgäu | 4.61× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Hairstyle | 2.39× | Beauty & Wellness |
| Family | 1.51× | Kids & Family |
| Biology | 2.99× | Health |
| Hygiene | 2.33× | Beauty & Wellness |
| Transfermarkt | 1.99× | Sports |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Self care | 2.39× | Health |
| Country rap | 4.04× | Music & Radio |
| Radio broadcasting | 2.57× | Music & Radio |
| Musical instrument | 2.07× | Music & Radio |
| University | 2.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.28 |
| Sustainability | BALANCE | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
See United Kingdom audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does United Kingdom have in Germany?
United Kingdom has an estimated audience of 4,622,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of United Kingdom fans?
49.7% of United Kingdom fans are female, 50.3% are male, with an average age of 39.3 years.
Which brands do United Kingdom fans like most?
United Kingdom fans show strongest brand affinity for Satire (5.17×), Tagesschau (2.12×), and Vacations (2.53×) over the country average.
Where do United Kingdom fans live in Germany?
United Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,245,357), Bayern (reach 784,491), and Baden-Württemberg (reach 652,072). These three regions account for the largest share of the active audience.
What other brands do United Kingdom fans also like?
Beyond United Kingdom itself, the audience over-indexes on Tagesschau (2.12×), Vacations (2.53×), Papua New Guinea (8.27×), and German television comedy (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.