Rascasse Audience Intelligence

United Kingdom Audience in Germany

A data profile of the people who buy, follow and care about United Kingdom in Germany — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 4,622,754 people in Germany.

#16among Country in Germany#55among POI in Germany#91in Travel & Leisure

The average United Kingdom fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Papua New Guinea, Tagesschau, Müller (company), with strongest over-indexing on Papua New Guinea (9.31× the country average).

Demographically, the United Kingdom audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical United Kingdom fan in Germany is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Papua New Guinea.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Kingdom profile in Germany.

Audience size
4.6M
in Germany
Gender
49.7%♀
50.3% male
Age
39.3
average years
Country rank
#1195
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Kingdom fans

49.7% are female, 50.3% are male, average age 39.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for United Kingdom audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age39.3
Estimated audience size4,622,754
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the United Kingdom audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide United Kingdom audience comes from Germany.

Worldwide audience distribution share by country for United Kingdom
CountryShare
United Kingdom17.4%
United States15.5%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Kingdom audience in Germany is strongest.

Fig. 05

Top regions by affinity

United Kingdom fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~200K2.79×
02Nordrhein-Westfalen~1M1.13×
03Hessen~400K1.07×
04Rheinland-Pfalz~200K1.01×
05Bayern~700K0.99×
06Niedersachsen~400K0.99×
07Bremen~40K0.98×
08Baden-Württemberg~600K0.97×
09Berlin~200K0.95×
10Schleswig-Holstein~200K0.94×
11Hamburg~100K0.93×
12Sachsen-Anhalt~100K0.92×
13Brandenburg~100K0.91×
14Thüringen~100K0.89×
15Mecklenburg-Vorpommern~80K0.87×
16Sachsen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — United Kingdom, Germany
0.73×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Kingdom audience
#·InterestCategoryAffinity×
01Papua New GuineaTravel & Leisure9.31×
02Mel GibsonMovies & TV3.26×
03Google NewsNews3.00×
04Political scienceBusiness & Career2.11×
05Art filmMovies & TV2.09×
06SatireLiterature2.02×
07Master's degreeBusiness & Career1.93×
08CanadaTravel & Leisure1.89×
09MSNNews1.84×
10Müller (company)Food & Beverages1.74×
11LodgingTravel & Leisure1.74×
12TagesschauMovies & TV1.70×
13TattoosFashion & Accessoires1.69×
14VacationsTravel & Leisure1.67×
15NatureHome & Garden1.64×
16German languagePolitics & Society1.64×
17DessertsFood & Beverages1.60×
18VolunteeringPolitics & Society1.60×
19DrawingHome & Garden1.59×
20Michael JacksonMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Kingdom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Kingdom audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
Community OrientationOPEN1.40×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Kingdom audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Sports ActivityPOWER0.83×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Kingdom have in Germany?

United Kingdom has an estimated audience of 4,622,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of United Kingdom fans?

49.7% of United Kingdom fans are female, 50.3% are male, with an average age of 39.3 years.

03

Which brands do United Kingdom fans like most?

United Kingdom fans show strongest brand affinity for Papua New Guinea (9.31×), Tagesschau (1.7×), and Müller (company) (1.74×) over the country average.

04

Where do United Kingdom fans live in Germany?

United Kingdom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do United Kingdom fans also like?

Beyond United Kingdom itself, the audience over-indexes on Tagesschau (1.7×), Müller (company) (1.74×), Nature (1.64×), and Google News (3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See United Kingdom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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