Switzerland Audience in Germany
Switzerland has an estimated audience of 10,866,490 people in Germany. 46.7% are female, 53.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Snow White (Fables), Esra Erol.
The average Switzerland fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.65× the country average). Demographically, the Switzerland audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Switzerland fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.0 |
| Estimated audience size | 10,866,490 |
Audience persona
The typical Switzerland fan in Germany is balanced, around 41.0 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,672,131 | 1.12× |
| Baden-Württemberg | 2,058,728 | 1.39× |
| Bayern | 1,995,153 | 1.14× |
| Niedersachsen | 1,019,989 | 0.97× |
| Hessen | 998,189 | 1.21× |
| Rheinland-Pfalz | 591,847 | 1.09× |
| Berlin | 555,970 | 1.14× |
| Sachsen | 503,186 | 0.94× |
| Schleswig-Holstein | 370,214 | 0.95× |
| Brandenburg | 303,993 | 0.9× |
| Hamburg | 266,017 | 1.08× |
| Thüringen | 219,898 | 0.79× |
| Sachsen-Anhalt | 217,335 | 0.77× |
| Mecklenburg-Vorpommern | 157,795 | 0.76× |
| Saarland | 124,473 | 0.93× |
| Bremen | 87,234 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.65× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Snow White (Fables) | 1.66× | Literature |
| Esra Erol | 3.49× | Movies & TV |
| Home Delivery | 1.62× | Food & Beverages |
| Chalkidiki | 2× | Travel & Leisure |
| Golem | 1.5× | Technology & Electronics |
| Coworking | 1.79× | Business & Career |
| Carrie (novel) | 2.21× | Literature |
| Phil Campbell (musician) | 2.01× | Music & Radio |
| Glashütte | 1.66× | Travel & Leisure |
| Theocracy | 3.89× | Music & Radio |
| Information sensitivity | 1.91× | Technology & Electronics |
| Viator | 2.24× | Travel & Leisure |
| Volvo V60 | 1.67× | Cars & Mobility |
| Celtic mythology | 1.81× | Arts & Culture |
| Gender-neutral language | 1.88× | Politics & Society |
| The Equalizer | 1.67× | Movies & TV |
| Hakone, Kanagawa | 2.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.17 |
| Indulgence | JOY | 1.13 |
| Luxury Orientation | PREMIUM | 1.13 |
| Tradition | CONSERVATISM | 1.09 |
| Pet Ownership | JOY | 1.08 |
| Design Affinity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
See Switzerland audiences in other countries
More Country audiences in Germany
Frequently asked questions
How many fans does Switzerland have in Germany?
Switzerland has an estimated audience of 10,866,490 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Switzerland fans?
46.7% of Switzerland fans are female, 53.3% are male, with an average age of 41.0 years.
Which brands do Switzerland fans like most?
Switzerland fans show strongest brand affinity for Gil Ofarim (1.65×), Stradivarius (1.97×), and Škoda Kodiaq (1.54×) over the country average.
Where do Switzerland fans live in Germany?
Switzerland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,672,131), Baden-Württemberg (reach 2,058,728), and Bayern (reach 1,995,153). These three regions account for the largest share of the active audience.
What other brands do Switzerland fans also like?
Beyond Switzerland itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.54×), Snow White (Fables) (1.66×), and Esra Erol (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.