Switzerland Audience in Germany
A data profile of the people who buy, follow and care about Switzerland in Germany — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 10,866,490 people in Germany.
The average Switzerland fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Tagesschau, Nature, Müller (company), with strongest over-indexing on Tagesschau (1.92× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Switzerland fan in Germany is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Switzerland profile in Germany.
Search interest · 12-month trend
Demographics of Switzerland fans
46.7% are female, 53.3% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.0 |
| Estimated audience size | 10,866,490 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Switzerland audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
Geography
Where the Switzerland audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~2M | 1.31× | |
| 02 | Berlin | ~600K | 1.30× | |
| 03 | Nordrhein-Westfalen | ~3M | 1.24× | |
| 04 | Hessen | ~1M | 1.21× | |
| 05 | Bremen | ~100K | 1.10× | |
| 06 | Hamburg | ~300K | 1.09× | |
| 07 | Bayern | ~2M | 1.04× | |
| 08 | Rheinland-Pfalz | ~500K | 1.00× | |
| 09 | Schleswig-Holstein | ~400K | 1.00× | |
| 10 | Sachsen | ~500K | 0.95× | |
| 11 | Thüringen | ~300K | 0.95× | |
| 12 | Niedersachsen | ~900K | 0.89× | |
| 13 | Saarland | ~100K | 0.89× | |
| 14 | Brandenburg | ~300K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~200K | 0.79× | |
| 16 | Sachsen-Anhalt | ~200K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lake Constance | Travel & Leisure | 3.91× | ||
| 02 | Allgäu | Travel & Leisure | 3.24× | ||
| 03 | Satire | Literature | 2.44× | ||
| 04 | Donation | Business & Career | 2.36× | ||
| 05 | VIER PFOTEN | Pets & Animals | 2.36× | ||
| 06 | Loudspeaker | Technology & Electronics | 2.36× | ||
| 07 | MSN | News | 2.16× | ||
| 08 | Western Union | Business & Career | 2.15× | ||
| 09 | Tagesschau | Movies & TV | 1.92× | ||
| 10 | Transfermarkt | Sports | 1.89× | ||
| 11 | Lodging | Travel & Leisure | 1.82× | ||
| 12 | Volunteering | Politics & Society | 1.81× | ||
| 13 | Desserts | Food & Beverages | 1.79× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.78× | ||
| 15 | French Bulldog | Pets & Animals | 1.77× | ||
| 16 | Focus | News | 1.72× | ||
| 17 | Müller (company) | Food & Beverages | 1.62× | ||
| 18 | Nature | Home & Garden | 1.59× | ||
| 19 | Stuttgart | Travel & Leisure | 1.56× | ||
| 20 | Solar energy | Home & Garden | 1.55× |
Personality of the Switzerland audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.82× | |
| Sports Activity | POWER | 0.82× |
Frequently asked questions
How many fans does Switzerland have in Germany?
Switzerland has an estimated audience of 10,866,490 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Switzerland fans?
46.7% of Switzerland fans are female, 53.3% are male, with an average age of 41.0 years.
Which brands do Switzerland fans like most?
Switzerland fans show strongest brand affinity for Tagesschau (1.92×), Nature (1.59×), and Müller (company) (1.62×) over the country average.
Where do Switzerland fans live in Germany?
Switzerland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Baden-Württemberg (reach ~2M), and Bayern (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Switzerland fans also like?
Beyond Switzerland itself, the audience over-indexes on Nature (1.59×), Müller (company) (1.62×), Transfermarkt (1.89×), and Tattoos (1.78×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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