A data profile of the people who buy, follow and care about Switzerland in United Kingdom — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 3,758,300 people in United Kingdom.
The average Switzerland fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Esso, Energy, with strongest over-indexing on Wikipedia (2.79× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Switzerland fan in United Kingdom is balanced, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Switzerland profile in United Kingdom.
48.6% are female, 51.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 44.7 |
| Estimated audience size | 3,758,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Switzerland audience comes from United Kingdom.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
Where the Switzerland audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.00× | |
| 02 | West Midlands | ~200K | 1.43× | |
| 03 | Yorkshire and the Humber | ~400K | 1.28× | |
| 04 | East of England | ~400K | 1.17× | |
| 05 | South East | ~500K | 1.06× | |
| 06 | North East | ~100K | 1.02× | |
| 07 | South West | ~300K | 0.83× | |
| 08 | East Midlands | ~200K | 0.78× | |
| 09 | Wales | ~200K | 0.71× | |
| 10 | Scotland | ~200K | 0.66× | |
| 11 | Northern Ireland | ~80K | 0.65× | |
| 12 | North West | ~200K | 0.45× |
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breitling | Fashion & Accessoires | 3.45× | ||
| 02 | Hublot | Fashion & Accessoires | 3.10× | ||
| 03 | Esso | Cars & Mobility | 2.97× | ||
| 04 | Wikipedia | Internet & Social Media | 2.79× | ||
| 05 | Sketch comedy | Movies & TV | 2.19× | ||
| 06 | Risk management | Business & Career | 2.13× | ||
| 07 | National park | Travel & Leisure | 2.11× | ||
| 08 | Political science | Business & Career | 1.96× | ||
| 09 | Motorhome | Cars & Mobility | 1.83× | ||
| 10 | High-net-worth individual | Business & Career | 1.81× | ||
| 11 | Betfair | Games | 1.71× | ||
| 12 | Refrigerator | Home & Garden | 1.69× | ||
| 13 | William Hill (bookmaker) | Games | 1.60× | ||
| 14 | Innovation | Business & Career | 1.60× | ||
| 15 | Satire | Literature | 1.58× | ||
| 16 | Mobile home | Cars & Mobility | 1.58× | ||
| 17 | Energy | Home & Garden | 1.57× | ||
| 18 | Car rentals | Cars & Mobility | 1.56× | ||
| 19 | Mother's Day | Kids & Family | 1.56× | ||
| 20 | Hot tub | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.73× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Individualism | JOY | 0.85× | |
| Extroversion | THRILL | 0.85× |
Switzerland has an estimated audience of 3,758,300 people in United Kingdom, concentrated in England and South East.
48.6% of Switzerland fans are female, 51.4% are male, with an average age of 44.7 years.
Switzerland fans show strongest brand affinity for Wikipedia (2.79×), Esso (2.97×), and Energy (1.57×) over the country average.
Switzerland fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Switzerland itself, the audience over-indexes on Esso (2.97×), Energy (1.57×), William Hill (bookmaker) (1.6×), and Refrigerator (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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