Switzerland Audience in Italy
Switzerland has an estimated audience of 13,764,285 people in Italy. 50.5% are female, 49.5% are male, average age 43.9. Top brand affinities: Progressive rock, Horoscope, Slovenia, University, Instant messaging.
Top brand affinities include Progressive rock, Horoscope, Slovenia, with strongest over-indexing on Progressive rock (6× the country average). Demographically, the Switzerland audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Switzerland fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.9 |
| Estimated audience size | 13,764,285 |
Audience persona
The typical Switzerland fan in Italy is balanced, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 6× | Music & Radio |
| Horoscope | 6.05× | Health |
| Slovenia | 2.62× | Travel & Leisure |
| University | 2.29× | Business & Career |
| Instant messaging | 2.31× | Internet & Social Media |
| Pillow | 3.71× | Home & Garden |
| Gazebo | 5.6× | Home & Garden |
| Germany | 2.94× | Travel & Leisure |
| Dentistry | 3× | Business & Career |
| Bars | 1.55× | Travel & Leisure |
| General practitioner | 2.79× | Health |
| Meat | 1.75× | Food & Beverages |
| Canada | 2.03× | Travel & Leisure |
| corriere dello sport | 1.78× | Sports |
| Coop | 1.67× | Food & Beverages |
| Day trading | 5.41× | Business & Career |
| La Dolce Vita | 5.33× | Movies & TV |
| Kawasaki | 3.05× | Cars & Mobility |
| Weather | 2.38× | Home & Garden |
| Indeed.com | 1.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Community Orientation | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
See Switzerland audiences in other countries
More Country audiences in Italy
- Italy (39,421,279)
- France (14,586,761)
- Austria (11,177,342)
- United States (11,035,809)
- Slovenia (9,635,430)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.