A data profile of the people who buy, follow and care about Switzerland in Italy — modelled from more than twelve digital signal sources. Switzerland has an estimated audience of 13,764,285 people in Italy.
Switzerland has an estimated audience of 13,764,285 people in Italy. 50.5% are female, 49.5% are male, average age 43.9. Top brand affinities: Wikipedia, WhatsApp, Singer-songwriter, Sustainable energy, Coop.
Top brand affinities include Wikipedia, WhatsApp, Singer-songwriter, with strongest over-indexing on Wikipedia (3.05× the country average).
Demographically, the Switzerland audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Switzerland fan in Italy is balanced, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Switzerland profile in Italy.
50.5% are female, 49.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 43.9 |
| Estimated audience size | 13,764,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Switzerland audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 13.3% |
| Germany | 10.5% |
| United States | 9.2% |
The strongest cross-interests of the Switzerland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.05× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 3.05× | ||
| 03 | Individualism | Politics & Society | 3.05× | ||
| 04 | Satire | Literature | 2.47× | ||
| 05 | Microwave oven | Home & Garden | 2.41× | ||
| 06 | Sustainable energy | Home & Garden | 2.22× | ||
| 07 | Mediaset | Technology & Electronics | 2.00× | ||
| 08 | Renewable energy | Business & Career | 1.96× | ||
| 09 | Innovation | Business & Career | 1.91× | ||
| 10 | Champagne | Food & Beverages | 1.86× | ||
| 11 | General practitioner | Health | 1.76× | ||
| 12 | Genetics | Kids & Family | 1.71× | ||
| 13 | Coop | Food & Beverages | 1.69× | ||
| 14 | Volunteering | Politics & Society | 1.68× | ||
| 15 | Singer-songwriter | Music & Radio | 1.66× | ||
| 16 | Travel website | Travel & Leisure | 1.61× | ||
| 17 | Slovenia | Travel & Leisure | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 20 | Progressive rock | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Individualism | JOY | 1.40× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Switzerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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