A data profile of the people who buy, follow and care about United States in Italy — modelled from more than twelve digital signal sources. United States has an estimated audience of 11,035,809 people in Italy.
United States has an estimated audience of 11,035,809 people in Italy. 48.5% are female, 51.5% are male, average age 41.3. Top brand affinities: Volunteering, Anne Hathaway, La Liga, Canada, Genetics.
Top brand affinities include Volunteering, Anne Hathaway, La Liga, with strongest over-indexing on Volunteering (1.84× the country average).
Demographically, the United States audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical United States fan in Italy is balanced, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the United States profile in Italy.
48.5% are female, 51.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.3 |
| Estimated audience size | 11,035,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide United States audience comes from Italy.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 3.07× | ||
| 02 | Unibet | Games | 2.91× | ||
| 03 | Matthew McConaughey | Movies & TV | 2.66× | ||
| 04 | Flickr | Internet & Social Media | 2.44× | ||
| 05 | Bad Bunny | Music & Radio | 2.42× | ||
| 06 | La Liga | Sports | 2.36× | ||
| 07 | Local news | News | 2.27× | ||
| 08 | Sports betting | Games | 2.21× | ||
| 09 | New Testament | Politics & Society | 2.20× | ||
| 10 | Microwave oven | Home & Garden | 2.14× | ||
| 11 | Volunteering | Politics & Society | 1.84× | ||
| 12 | Canada | Travel & Leisure | 1.78× | ||
| 13 | General practitioner | Health | 1.70× | ||
| 14 | Foot Locker | Shopping | 1.69× | ||
| 15 | Ligue 1 | Sports | 1.69× | ||
| 16 | Dentistry | Business & Career | 1.67× | ||
| 17 | Doctor of Medicine | Business & Career | 1.62× | ||
| 18 | Genetics | Kids & Family | 1.55× | ||
| 19 | The Championships, Wimbledon | Sports | 1.54× | ||
| 20 | Brewery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Individualism | JOY | 1.19× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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