United States Audience in Italy

United States has an estimated audience of 11,035,809 people in Italy. 48.5% are female, 51.5% are male, average age 41.3. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.

Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the United States audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of United States fans

Demographic split for United States audience in Italy
MetricValue
Female48.5%
Male51.5%
Average age41.3
Estimated audience size11,035,809

Audience persona

The typical United States fan in Italy is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Leggo.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States audience
BrandAffinityCategory
Leggo107.07×News
ANSA.it73.81×News
Lercio90.33×News
Irama74.46×Music & Radio
Nelson Mandela81.75×Politics & Society
Gay bar76.67×Politics & Society
Valpolicella76.11×Travel & Leisure
Mascarpone78.89×Food & Beverages
Risotto35.64×Food & Beverages
Gnocchi41.55×Food & Beverages
Orecchiette76.49×Food & Beverages
Negroni109.78×Food & Beverages
UNHCR115.42×Politics & Society
Bruschetta40.17×Food & Beverages
Vigili del Fuoco40.41×Politics & Society
Penny Black30.06×Fashion & Accessoires
Notizie.it96.74×News
Ferrari F4051.52×Cars & Mobility
Tortellini36.5×Food & Beverages
Barolo37.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States audience
TraitClusterScore
IndulgenceJOY1.22
Social Media UsageJOY1.17
Luxury OrientationPREMIUM1.13
Early Adopter MentalityPOWER1.12
PatriotismCONSERVATISM1.09
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%

See United States audiences in other countries

More Country audiences in Italy

How to read this data

Audience size is the estimated number of people in Italy who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.