A data profile of the people who buy, follow and care about Foot Locker in Italy — modelled from more than twelve digital signal sources. Foot Locker has an estimated audience of 5,085,057 people in Italy.
The average Foot Locker fan in Italy is 32.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Food, Beauty, FIFA World Cup, with strongest over-indexing on Food (1.61× the country average).
Demographically, the Foot Locker audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Foot Locker fan in Italy is balanced, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food.
The key figures that characterise the Foot Locker profile in Italy.
52.2% are female, 47.8% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 32.4 |
| Estimated audience size | 5,085,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Foot Locker audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.4% |
| Italy | 10.1% |
| France | 8.9% |
Where the Foot Locker audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~900K | 1.49× | |
| 02 | Campania | ~800K | 1.46× | |
| 03 | Puglia | ~500K | 1.40× | |
| 04 | Lombardy | ~1M | 1.38× | |
| 05 | Sicilia | ~600K | 1.31× | |
| 06 | Piedmont | ~400K | 1.17× | |
| 07 | Calabria | ~200K | 1.14× | |
| 08 | Tuscany | ~400K | 1.13× | |
| 09 | Sardinia | ~100K | 1.04× | |
| 10 | Abruzzo | ~100K | 1.04× | |
| 11 | Emilia-Romagna | ~400K | 1.03× | |
| 12 | Veneto | ~400K | 0.99× | |
| 13 | Marche | ~100K | 0.91× | |
| 14 | Liguria | ~100K | 0.85× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.78× | |
| 16 | Basilicata | ~30K | 0.69× | |
| 17 | Trentino-Alto Adige/Südtirol | ~70K | 0.68× | |
| 18 | Umbria | ~60K | 0.68× | |
| 19 | Molise | ~10K | 0.55× | |
| 20 | Aosta Valley | ~5K | 0.42× |
The strongest cross-interests of the Foot Locker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JD Sports | Shopping | 4.74× | ||
| 02 | Achille Lauro | Music & Radio | 2.94× | ||
| 03 | Canada | Travel & Leisure | 2.32× | ||
| 04 | Sneakers (footwear) | Fashion & Accessoires | 2.09× | ||
| 05 | Instant messaging | Internet & Social Media | 2.03× | ||
| 06 | Burger King | Food & Beverages | 2.02× | ||
| 07 | Nike | Fashion & Accessoires | 2.00× | ||
| 08 | S.S. Lazio | Sports | 2.00× | ||
| 09 | McDonald's | Food & Beverages | 1.84× | ||
| 10 | Team sport | Sports | 1.83× | ||
| 11 | Mobile game | Games | 1.80× | ||
| 12 | Video games | Games | 1.71× | ||
| 13 | United States | Travel & Leisure | 1.69× | ||
| 14 | FIFA World Cup | Sports | 1.66× | ||
| 15 | corriere dello sport | Sports | 1.65× | ||
| 16 | Beauty | Beauty & Wellness | 1.63× | ||
| 17 | UEFA Champions League | Sports | 1.62× | ||
| 18 | Food | Food & Beverages | 1.61× | ||
| 19 | A.C. Milan | Sports | 1.56× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Social Media Usage | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.69× | |
| Individualism | JOY | 0.76× |
Foot Locker's target market in Italy covers an estimated 5,085,057 people, concentrated in Lombardy and Lazio.
52.2% of the Foot Locker audience are female, 47.8% are male, with an average age of 32.4 years.
Foot Locker fans show strongest brand affinity for Food (1.61×), Beauty (1.63×), and FIFA World Cup (1.66×) over the country average.
Foot Locker fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Foot Locker itself, the audience over-indexes on Beauty (1.63×), FIFA World Cup (1.66×), Video games (1.71×), and Automobiles (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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