United States Audience in Spain
United States has an estimated audience of 6,736,853 people in Spain. 53.9% are female, 46.1% are male, average age 43.6. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Livemusic, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the United States audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United States fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.6 |
| Estimated audience size | 6,736,853 |
Audience persona
The typical United States fan in Spain is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.76× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Livemusic | 3.81× | Music & Radio |
| Julio Iglesias | 2.41× | Music & Radio |
| Movistar | 2.28× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| TripAdvisor | 2.91× | Travel & Leisure |
| Aldi | 2.25× | Shopping |
| CAC 40 | 2.6× | Business & Career |
| Oncology | 5.64× | Health |
| Stradivarius | 2.12× | Shopping |
| 1.64× | Internet & Social Media | |
| Orange | 2.6× | Technology & Electronics |
| Canada | 1.76× | Travel & Leisure |
| Mexico | 1.76× | Travel & Leisure |
| Conforama | 2.63× | Home & Garden |
| Mapfre | 2.15× | Business & Career |
| Formentera | 4.35× | Travel & Leisure |
| Lunch | 2.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| Need for Security | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.2 |
| Travelling | THRILL | 1.15 |
| Social Media Usage | JOY | 1.09 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
See United States audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.