A data profile of the people who buy, follow and care about United States in Spain — modelled from more than twelve digital signal sources. United States has an estimated audience of 6,736,853 people in Spain.
United States has an estimated audience of 6,736,853 people in Spain. 53.9% are female, 46.1% are male, average age 43.6. Top brand affinities: Bwin, Iberia (airline), WhatsApp, Canada, Innovation.
Top brand affinities include Bwin, Iberia (airline), WhatsApp, with strongest over-indexing on Bwin (3.51× the country average).
Demographically, the United States audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical United States fan in Spain is balanced, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bwin.
The key figures that characterise the United States profile in Spain.
53.9% are female, 46.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.6 |
| Estimated audience size | 6,736,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide United States audience comes from Spain.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bwin | Games | 3.51× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.06× | ||
| 03 | Satire | Literature | 2.83× | ||
| 04 | YouTube Music | Internet & Social Media | 2.40× | ||
| 05 | Sports betting | Games | 2.33× | ||
| 06 | Betfair | Games | 2.31× | ||
| 07 | Volunteering | Politics & Society | 2.29× | ||
| 08 | Innovation | Business & Career | 1.97× | ||
| 09 | Refrigerator | Home & Garden | 1.87× | ||
| 10 | Badoo | Internet & Social Media | 1.79× | ||
| 11 | Wikipedia | Internet & Social Media | 1.75× | ||
| 12 | Genetics | Kids & Family | 1.72× | ||
| 13 | Canada | Travel & Leisure | 1.70× | ||
| 14 | Internet & Social Media | 1.66× | |||
| 15 | Travel website | Travel & Leisure | 1.66× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.64× | ||
| 17 | MSN | News | 1.64× | ||
| 18 | Distilled beverage | Food & Beverages | 1.63× | ||
| 19 | Modern art | Arts & Culture | 1.58× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Community Orientation | OPEN | 1.40× | |
| Travelling | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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