A data profile of the people who buy, follow and care about United States in France — modelled from more than twelve digital signal sources. United States has an estimated audience of 5,365,165 people in France.
United States has an estimated audience of 5,365,165 people in France. 47.0% are female, 53.0% are male, average age 40.9. Top brand affinities: EBay, Canada, AliExpress, Carrefour, Ryanair.
Top brand affinities include EBay, Canada, AliExpress, with strongest over-indexing on EBay (2.57× the country average).
Demographically, the United States audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical United States fan in France is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for EBay.
The key figures that characterise the United States profile in France.
47.0% are female, 53.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 40.9 |
| Estimated audience size | 5,365,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide United States audience comes from France.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Fiberglass | Technology & Electronics | 3.00× | ||
| 05 | Improvisation | Music & Radio | 3.00× | ||
| 06 | Allianz | Business & Career | 2.82× | ||
| 07 | EBay | Shopping | 2.57× | ||
| 08 | Breaking news | Movies & TV | 2.26× | ||
| 09 | Midi Libre | News | 1.98× | ||
| 10 | Canada | Travel & Leisure | 1.88× | ||
| 11 | AliExpress | Shopping | 1.79× | ||
| 12 | Volotea | Travel & Leisure | 1.76× | ||
| 13 | Ryanair | Travel & Leisure | 1.74× | ||
| 14 | Home Appliances | Home & Garden | 1.69× | ||
| 15 | Carrefour | Shopping | 1.66× | ||
| 16 | Energy | Home & Garden | 1.64× | ||
| 17 | Real property | Home & Garden | 1.55× | ||
| 18 | Burger King | Food & Beverages | 1.52× | ||
| 19 | Google Maps | Internet & Social Media | 1.51× | ||
| 20 | Documentary movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.63× | |
| Indulgence | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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