A data profile of the people who buy, follow and care about United States in Canada — modelled from more than twelve digital signal sources. United States has an estimated audience of 8,478,482 people in Canada.
The average United States fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.52× the country average).
Demographically, the United States audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical United States fan in Canada is balanced, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the United States profile in Canada.
48.8% are female, 51.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 41.2 |
| Estimated audience size | 8,478,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide United States audience comes from Canada.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
Where the United States audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.46× | |
| 02 | Alberta | ~1.5M | 1.33× | |
| 03 | British Columbia | ~1.5M | 1.24× | |
| 04 | Manitoba | ~300K | 1.07× | |
| 05 | Saskatchewan | ~300K | 1.02× | |
| 06 | New Brunswick | ~200K | 0.96× | |
| 07 | Nova Scotia | ~200K | 0.91× | |
| 08 | Quebec | ~1.5M | 0.77× | |
| 09 | Prince Edward Island | ~30K | 0.74× | |
| 10 | Newfoundland and Labrador | ~90K | 0.70× |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 2.10× | ||
| 02 | Emmy Award | Movies & TV | 2.10× | ||
| 03 | Rotten Tomatoes | Movies & TV | 2.10× | ||
| 04 | Qatar Airways | Travel & Leisure | 2.02× | ||
| 05 | Golden Globe Award | Movies & TV | 1.97× | ||
| 06 | Internet & Social Media | 1.86× | |||
| 07 | Soap opera | Movies & TV | 1.83× | ||
| 08 | Virtual reality | Technology & Electronics | 1.82× | ||
| 09 | Business school | Business & Career | 1.82× | ||
| 10 | Innovation | Business & Career | 1.79× | ||
| 11 | American Airlines | Travel & Leisure | 1.79× | ||
| 12 | Paul McCartney | Music & Radio | 1.78× | ||
| 13 | Lottery | Games | 1.67× | ||
| 14 | Keanu Reeves | Movies & TV | 1.55× | ||
| 15 | TV game shows | Movies & TV | 1.54× | ||
| 16 | Solar energy | Home & Garden | 1.54× | ||
| 17 | Vehicle insurance | Cars & Mobility | 1.53× | ||
| 18 | Uber | Cars & Mobility | 1.53× | ||
| 19 | Real property | Home & Garden | 1.52× | ||
| 20 | Renewable energy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.88× |
United States has an estimated audience of 8,478,482 people in Canada, concentrated in Ontario and British Columbia.
48.8% of United States fans are female, 51.2% are male, with an average age of 41.2 years.
United States fans show strongest brand affinity for Real property (1.52×), Innovation (1.79×), and Tabloid (newspaper format) (2.1×) over the country average.
United States fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond United States itself, the audience over-indexes on Innovation (1.79×), Tabloid (newspaper format) (2.1×), TV game shows (1.54×), and Golden Globe Award (1.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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