United States Audience in Canada
United States has an estimated audience of 8,478,482 people in Canada. 48.8% are female, 51.2% are male, average age 41.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: LinkedIn, Real property, Innovation, Tabloid (newspaper format), TV game shows.
The average United States fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include LinkedIn, Real property, Innovation, with strongest over-indexing on LinkedIn (1.86× the country average). Demographically, the United States audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of United States fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 41.2 |
| Estimated audience size | 8,478,482 |
Audience persona
The typical United States fan in Canada is balanced, around 41.2 years old, with strong Individualism tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,182,206 | 1.46× |
| British Columbia | 1,574,800 | 1.24× |
| Quebec | 1,555,921 | 0.77× |
| Alberta | 1,391,374 | 1.33× |
| Manitoba | 338,201 | 1.07× |
| Saskatchewan | 274,847 | 1.02× |
| Nova Scotia | 230,782 | 0.91× |
| New Brunswick | 187,235 | 0.96× |
| Newfoundland and Labrador | 90,946 | 0.7× |
| Prince Edward Island | 30,645 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1.86× | Internet & Social Media | |
| Real property | 1.52× | Home & Garden |
| Innovation | 1.79× | Business & Career |
| Tabloid (newspaper format) | 2.1× | Literature |
| TV game shows | 1.54× | Movies & TV |
| Golden Globe Award | 1.97× | Movies & TV |
| Virtual reality | 1.82× | Technology & Electronics |
| Lottery | 1.67× | Games |
| Emmy Award | 2.1× | Movies & TV |
| Solar energy | 1.54× | Home & Garden |
| Renewable energy | 1.52× | Business & Career |
| Rotten Tomatoes | 2.1× | Movies & TV |
| Vehicle insurance | 1.53× | Cars & Mobility |
| Uber | 1.53× | Cars & Mobility |
| Keanu Reeves | 1.55× | Movies & TV |
| Business school | 1.82× | Business & Career |
| Qatar Airways | 2.02× | Travel & Leisure |
| Soap opera | 1.83× | Movies & TV |
| American Airlines | 1.79× | Travel & Leisure |
| Fertilizer | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.2 |
| Urban Lifestyle | OPEN | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
See United States audiences in other countries
More Country audiences in Canada
- Canada (19,443,575)
- Australia (6,494,783)
- United Kingdom (4,661,542)
- Japan (3,941,077)
- France (3,618,573)
Frequently asked questions
How many fans does United States have in Canada?
United States has an estimated audience of 8,478,482 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of United States fans?
48.8% of United States fans are female, 51.2% are male, with an average age of 41.2 years.
Which brands do United States fans like most?
United States fans show strongest brand affinity for LinkedIn (1.86×), Real property (1.52×), and Innovation (1.79×) over the country average.
Where do United States fans live in Canada?
United States fans in Canada are most concentrated in Ontario (reach 5,182,206), British Columbia (reach 1,574,800), and Quebec (reach 1,555,921). These three regions account for the largest share of the active audience.
What other brands do United States fans also like?
Beyond United States itself, the audience over-indexes on Real property (1.52×), Innovation (1.79×), Tabloid (newspaper format) (2.1×), and TV game shows (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.