A data profile of the people who buy, follow and care about United States in India — modelled from more than twelve digital signal sources. United States has an estimated audience of 6,340,019 people in India.
United States has an estimated audience of 6,340,019 people in India. 29.2% are female, 70.8% are male, average age 30.6. Top brand affinities: London, Sydney, Canada, Scholarship, Pakistan.
Top brand affinities include London, Sydney, Canada, with strongest over-indexing on London (3.43× the country average).
Demographically, the United States audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical United States fan in India is more male, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for London.
The key figures that characterise the United States profile in India.
29.2% are female, 70.8% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 30.6 |
| Estimated audience size | 6,340,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 26% | |
| 30-39 | 14% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide United States audience comes from India.
| Country | Share |
|---|---|
| United States | 37.4% |
| Brazil | 4.5% |
| Mexico | 3.9% |
The strongest cross-interests of the United States audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jobs in Dubai | Business & Career | 6.09× | ||
| 02 | Sydney | Travel & Leisure | 4.47× | ||
| 03 | Titanic (1997 film) | Movies & TV | 4.42× | ||
| 04 | London | Travel & Leisure | 3.43× | ||
| 05 | Scholarship | Kids & Family | 3.34× | ||
| 06 | Mission: Impossible | Movies & TV | 3.11× | ||
| 07 | Sewing machine | Home & Garden | 2.68× | ||
| 08 | Canada | Travel & Leisure | 2.59× | ||
| 09 | High school | Business & Career | 2.35× | ||
| 10 | Embroidery | Home & Garden | 2.14× | ||
| 11 | Alia Bhatt | Movies & TV | 1.91× | ||
| 12 | Innovation | Business & Career | 1.84× | ||
| 13 | England cricket team | Sports | 1.81× | ||
| 14 | Pakistan | Travel & Leisure | 1.75× | ||
| 15 | BSE SENSEX | Business & Career | 1.72× | ||
| 16 | Master of Business Administration | Business & Career | 1.72× | ||
| 17 | Amitabh Bachchan | Movies & TV | 1.70× | ||
| 18 | Ranveer Singh | Movies & TV | 1.69× | ||
| 19 | Pakistan national cricket team | Sports | 1.66× | ||
| 20 | Salman Khan | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.78× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Travelling | THRILL | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Creativity | OPEN | 0.71× | |
| Extroversion | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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