Rascasse Audience Intelligence

United States Audience in Argentina

A data profile of the people who buy, follow and care about United States in Argentina — modelled from more than twelve digital signal sources. United States has an estimated audience of 2,049,738 people in Argentina.

United States has an estimated audience of 2,049,738 people in Argentina. 56.2% are female, 43.8% are male, average age 37.9. Top brand affinities: Jessica Alba, Rotten Tomatoes, Tom Brady, Endangered species, Holiday Inn.

Top brand affinities include Jessica Alba, Rotten Tomatoes, Tom Brady, with strongest over-indexing on Jessica Alba (1.57× the country average).

Demographically, the United States audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical United States fan in Argentina is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Jessica Alba.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the United States profile in Argentina.

Audience size
2M
in Argentina
Gender
56.2%
43.8% male
Age
37.9
average years
Country rank
#380
POI in Argentina
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States fans

56.2% are female, 43.8% are male, average age 37.9.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for United States audience in Argentina
MetricValue
Female56.2%
Male43.8%
Average age37.9
Estimated audience size2,049,738
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the United States audience in Argentina
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

0.6%

of the worldwide United States audience comes from Argentina.

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States audience
#·InterestCategoryAffinity×
01Tampa Bay BuccaneersSports1.79×
02Tom BradySports1.64×
03God in IslamPolitics & Society1.63×
04Denver BroncosSports1.61×
05Baltimore RavensSports1.61×
06Holiday Inn ExpressTravel & Leisure1.60×
07Rotten TomatoesMovies & TV1.59×
08Tabloid (newspaper format)Literature1.58×
09Jessica AlbaMovies & TV1.57×
10Buffy the Vampire SlayerMovies & TV1.56×
11CrowdsourcingBusiness & Career1.56×
12Endangered speciesPets & Animals1.55×
13Arizona CardinalsSports1.55×
14DickiesFashion & Accessoires1.54×
15Dolly PartonMusic & Radio1.54×
16Kansas City ChiefsSports1.54×
17Colorado RockiesSports1.54×
18Holiday InnTravel & Leisure1.50×
19Deutsche WelleMusic & Radio1.50×
20Atlanta BravesSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by United States audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
Convenience OrientationPREMIUM1.21×
TraditionCONSERVATISM1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by United States audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Price SensitivityPREMIUM0.84×
Pet OwnershipJOY0.85×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Argentina who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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