Rascasse Audience Intelligence

United States Audience in Norway

A data profile of the people who buy, follow and care about United States in Norway — modelled from more than twelve digital signal sources. United States has an estimated audience of 774,854 people in Norway.

United States has an estimated audience of 774,854 people in Norway. 46.7% are female, 53.3% are male, average age 43.8. Top brand affinities: Happiness, Hairstyle, Germany, Hair products, Instant messaging.

Top brand affinities include Happiness, Hairstyle, Germany, with strongest over-indexing on Happiness (1.54× the country average).

Demographically, the United States audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

The typical United States fan in Norway is balanced, around 43.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Happiness.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the United States profile in Norway.

Audience size
775K
in Norway
Gender
46.7%
53.3% male
Age
43.8
average years
Country rank
#420
POI in Norway
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States fans

46.7% are female, 53.3% are male, average age 43.8.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for United States audience in Norway
MetricValue
Female46.7%
Male53.3%
Average age43.8
Estimated audience size774,854
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the United States audience in Norway
Age bracketShare%
16-1913%
20-2914%
30-3917%
40-4924%
50+32%
Fig. 04

Worldwide distribution

0.2%

of the worldwide United States audience comes from Norway.

Worldwide audience distribution share by country for United States
CountryShare
United States37.4%
Brazil4.5%
Mexico3.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio4.84×
02Millie Bobby BrownMovies & TV2.79×
03GermanyTravel & Leisure2.37×
04CanadaTravel & Leisure2.37×
05HairstyleBeauty & Wellness2.25×
06Viral videoInternet & Social Media2.24×
07News magazineNews2.21×
08Web conferencingTechnology & Electronics2.08×
09Instant messagingInternet & Social Media2.07×
10First-person shooter gamesGames1.79×
11Fiction booksLiterature1.71×
12MeatFood & Beverages1.69×
13New York CityTravel & Leisure1.67×
14Charity and causesBusiness & Career1.66×
15Financial servicesBusiness & Career1.60×
16DrawingHome & Garden1.58×
17Modern architectureArts & Culture1.55×
18HappinessHealth1.54×
19Hair productsBeauty & Wellness1.54×
20Online gamesGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by United States audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
Community OrientationOPEN1.36×
Career OrientationPOWER1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by United States audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Quality AwarenessPREMIUM0.78×
Family OrientationCONSERVATISM0.84×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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