A data profile of the people who buy, follow and care about Financial services in Norway — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 619,337 people in Norway.
Financial services has an estimated audience of 619,337 people in Norway. 38.6% are female, 61.4% are male, average age 47.9. Top brand affinities: Biltema, Norsk Tipping, Google, IKEA, YouTube.
Top brand affinities include Biltema, Norsk Tipping, Google, with strongest over-indexing on Biltema (2.0× the country average).
Demographically, the Financial services audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Financial services fan in Norway is more male, around 47.9 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Financial services profile in Norway.
38.6% are female, 61.4% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 47.9 |
| Estimated audience size | 619,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Financial services audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Financial services audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit cards | Business & Career | 3.24× | ||
| 02 | Stock | Business & Career | 3.10× | ||
| 03 | Finance | Business & Career | 3.05× | ||
| 04 | Insurance | Business & Career | 3.04× | ||
| 05 | Mortgage loans | Business & Career | 2.71× | ||
| 06 | Money | Business & Career | 2.51× | ||
| 07 | Gift | Shopping | 2.31× | ||
| 08 | Investment | Business & Career | 2.28× | ||
| 09 | Felleskjøpet | Home & Garden | 2.27× | ||
| 10 | Online newspaper | News | 2.14× | ||
| 11 | Biltema | Business & Career | 2.00× | ||
| 12 | Apartment | Business & Career | 1.85× | ||
| 13 | Norsk Tipping | Games | 1.79× | ||
| 14 | Politics and social issues | Politics & Society | 1.76× | ||
| 15 | Internet & Social Media | 1.75× | |||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | IKEA | Home & Garden | 1.63× | ||
| 18 | Norway | Travel & Leisure | 1.62× | ||
| 19 | Oslo | Travel & Leisure | 1.62× | ||
| 20 | YouTube | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Travelling | THRILL | 0.63× | |
| Patriotism | CONSERVATISM | 0.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.11× | |
| Patriotism | CONSERVATISM | 0.33× | |
| Travelling | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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