A data profile of the people who buy, follow and care about Oslo in Norway — modelled from more than twelve digital signal sources. Oslo has an estimated audience of 2,591,797 people in Norway.
Oslo has an estimated audience of 2,591,797 people in Norway. 56.0% are female, 44.0% are male, average age 45.2. Top brand affinities: Google, FIFA World Cup, Kitchen, Dogs, Happiness.
Top brand affinities include Google, FIFA World Cup, Kitchen, with strongest over-indexing on Google (1.56× the country average).
Demographically, the Oslo audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Oslo fan in Norway is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Google.
The key figures that characterise the Oslo profile in Norway.
56.0% are female, 44.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 45.2 |
| Estimated audience size | 2,591,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Oslo audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 20.0% |
| United States | 6.9% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Oslo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Island | Travel & Leisure | 1.98× | ||
| 02 | FIFA World Cup | Sports | 1.88× | ||
| 03 | Real Madrid C.F. | Sports | 1.88× | ||
| 04 | Manchester City F.C. | Sports | 1.88× | ||
| 05 | Premier League | Sports | 1.82× | ||
| 06 | Spar (retailer) | Shopping | 1.82× | ||
| 07 | UEFA Champions League | Sports | 1.72× | ||
| 08 | Cruises | Travel & Leisure | 1.70× | ||
| 09 | Kindergarten | Kids & Family | 1.68× | ||
| 10 | Bars | Travel & Leisure | 1.64× | ||
| 11 | Festival | Music & Radio | 1.63× | ||
| 12 | Hair products | Beauty & Wellness | 1.60× | ||
| 13 | Dogs | Pets & Animals | 1.57× | ||
| 14 | Happiness | Health | 1.57× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Kitchen | Home & Garden | 1.56× | ||
| 17 | Spas | Beauty & Wellness | 1.56× | ||
| 18 | Manchester United F.C. | Sports | 1.56× | ||
| 19 | Dinner | Food & Beverages | 1.55× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.41× | |
| Career Orientation | POWER | 1.39× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.68× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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