A data profile of the people who buy, follow and care about Oslo in Denmark — modelled from more than twelve digital signal sources. Oslo has an estimated audience of 760,788 people in Denmark.
Oslo has an estimated audience of 760,788 people in Denmark. 59.7% are female, 40.3% are male, average age 46.6. Top brand affinities: Elgiganten, Germany, Scandinavia, Baggage, Airbnb.
Top brand affinities include Elgiganten, Germany, Scandinavia, with strongest over-indexing on Elgiganten (1.65× the country average).
Demographically, the Oslo audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Oslo fan in Denmark is more female, around 46.6 years old, with strong Sustainability tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Oslo profile in Denmark.
59.7% are female, 40.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 46.6 |
| Estimated audience size | 760,788 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Oslo audience comes from Denmark.
| Country | Share |
|---|---|
| Norway | 20.0% |
| United States | 6.9% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Oslo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norwegian Cruise Line | Travel & Leisure | 9.51× | ||
| 02 | Stena Line | Cars & Mobility | 3.16× | ||
| 03 | Baggage | Fashion & Accessoires | 2.68× | ||
| 04 | Iceland | Travel & Leisure | 2.51× | ||
| 05 | Microwave oven | Home & Garden | 2.30× | ||
| 06 | Trivago | Travel & Leisure | 2.07× | ||
| 07 | Roskilde Festival | Music & Radio | 1.80× | ||
| 08 | Ryanair | Travel & Leisure | 1.78× | ||
| 09 | Germany | Travel & Leisure | 1.73× | ||
| 10 | Car rentals | Cars & Mobility | 1.69× | ||
| 11 | Elgiganten | Shopping | 1.65× | ||
| 12 | Scandinavia | Travel & Leisure | 1.63× | ||
| 13 | Novo Nordisk | Health | 1.60× | ||
| 14 | Kindergarten | Kids & Family | 1.58× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.57× | ||
| 16 | Airbnb | Travel & Leisure | 1.56× | ||
| 17 | Royal Copenhagen | Home & Garden | 1.55× | ||
| 18 | Self-esteem | Health | 1.54× | ||
| 19 | Modern architecture | Arts & Culture | 1.54× | ||
| 20 | Dinner | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.40× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.96× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Oslo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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