A data profile of the people who buy, follow and care about Copenhagen in Denmark — modelled from more than twelve digital signal sources. Copenhagen has an estimated audience of 3,452,603 people in Denmark.
Copenhagen has an estimated audience of 3,452,603 people in Denmark. 56.5% are female, 43.5% are male, average age 46.0. Top brand affinities: Estadio Azteca.
Top brand affinities include Estadio Azteca, with strongest over-indexing on Estadio Azteca (1.53× the country average).
Demographically, the Copenhagen audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Copenhagen fan in Denmark is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Estadio Azteca.
The key figures that characterise the Copenhagen profile in Denmark.
56.5% are female, 43.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 46.0 |
| Estimated audience size | 3,452,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Copenhagen audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 13.3% |
| United States | 10.9% |
| Italy | 7.8% |
The strongest cross-interests of the Copenhagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Estadio Azteca | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.75× | |
| Patriotism | CONSERVATISM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Copenhagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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