A data profile of the people who buy, follow and care about Copenhagen in Sweden — modelled from more than twelve digital signal sources. Copenhagen has an estimated audience of 1,252,050 people in Sweden.
Copenhagen has an estimated audience of 1,252,050 people in Sweden. 60.3% are female, 39.7% are male, average age 46.4. Top brand affinities: Systembolaget, Willys, Institute of Contemporary Arts, Nordea, Country.
Top brand affinities include Systembolaget, Willys, Institute of Contemporary Arts, with strongest over-indexing on Systembolaget (1.68× the country average).
Demographically, the Copenhagen audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Copenhagen fan in Sweden is more female, around 46.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Copenhagen profile in Sweden.
60.3% are female, 39.7% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 46.4 |
| Estimated audience size | 1,252,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Copenhagen audience comes from Sweden.
| Country | Share |
|---|---|
| Denmark | 13.3% |
| United States | 10.9% |
| Italy | 7.8% |
The strongest cross-interests of the Copenhagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vega | Music & Radio | 5.31× | ||
| 02 | Oslo | Travel & Leisure | 3.95× | ||
| 03 | Malmö | Travel & Leisure | 2.58× | ||
| 04 | Country | Travel & Leisure | 1.93× | ||
| 05 | Fashion design | Business & Career | 1.91× | ||
| 06 | Spas | Beauty & Wellness | 1.76× | ||
| 07 | Willys | Shopping | 1.75× | ||
| 08 | Luxury goods | Fashion & Accessoires | 1.74× | ||
| 09 | Hotels | Travel & Leisure | 1.69× | ||
| 10 | Systembolaget | Shopping | 1.68× | ||
| 11 | Shoes | Fashion & Accessoires | 1.64× | ||
| 12 | Wine | Food & Beverages | 1.64× | ||
| 13 | Furniture | Home & Garden | 1.57× | ||
| 14 | Nordea | Business & Career | 1.56× | ||
| 15 | Stockholm | Travel & Leisure | 1.55× | ||
| 16 | House | Home & Garden | 1.54× | ||
| 17 | Institute of Contemporary Arts | Music & Radio | 1.53× | ||
| 18 | Online shopping | Shopping | 1.51× | ||
| 19 | Nordic countries | Travel & Leisure | 1.51× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.39× | |
| Design Affinity | PREMIUM | 1.24× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Early Adopter Mentality | POWER | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Copenhagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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