A data profile of the people who buy, follow and care about New York City in Sweden — modelled from more than twelve digital signal sources. New York City has an estimated audience of 1,401,285 people in Sweden.
New York City has an estimated audience of 1,401,285 people in Sweden. 53.2% are female, 46.8% are male, average age 44.0. Top brand affinities: Pinterest, Current events, Happiness, X, Comedy movies.
Top brand affinities include Pinterest, Current events, Happiness, with strongest over-indexing on Pinterest (1.54× the country average).
Demographically, the New York City audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
The typical New York City fan in Sweden is balanced, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pinterest.
The key figures that characterise the New York City profile in Sweden.
53.2% are female, 46.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.0 |
| Estimated audience size | 1,401,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide New York City audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AT&T | Technology & Electronics | 3.72× | ||
| 02 | Cable television | Technology & Electronics | 2.19× | ||
| 03 | Sydney Sweeney | Movies & TV | 1.91× | ||
| 04 | Netflix | Movies & TV | 1.62× | ||
| 05 | Popular culture | Arts & Culture | 1.60× | ||
| 06 | Fatherhood | Kids & Family | 1.59× | ||
| 07 | Comedy movies | Movies & TV | 1.57× | ||
| 08 | X | Internet & Social Media | 1.55× | ||
| 09 | Internet & Social Media | 1.54× | |||
| 10 | Happiness | Health | 1.53× | ||
| 11 | History | Literature | 1.53× | ||
| 12 | Dance | Business & Career | 1.53× | ||
| 13 | United States | Travel & Leisure | 1.53× | ||
| 14 | Current events | Arts & Culture | 1.52× | ||
| 15 | Woman | Kids & Family | 1.52× | ||
| 16 | Motivation | Business & Career | 1.52× | ||
| 17 | Hair products | Beauty & Wellness | 1.51× | ||
| 18 | Painting | Arts & Culture | 1.51× | ||
| 19 | Motherhood | Kids & Family | 1.51× | ||
| 20 | Cats | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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