A data profile of the people who buy, follow and care about Woman in Sweden — modelled from more than twelve digital signal sources. Woman has an estimated audience of 2,038,501 people in Sweden.
Woman has an estimated audience of 2,038,501 people in Sweden. 73.6% are female, 26.4% are male, average age 45.2. Top brand affinities: Elgiganten, Shoes, Hair products, Google, Happiness.
Top brand affinities include Elgiganten, Shoes, Hair products, with strongest over-indexing on Elgiganten (1.51× the country average).
Demographically, the Woman audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
The typical Woman fan in Sweden is more female, around 45.2 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Woman profile in Sweden.
73.6% are female, 26.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 45.2 |
| Estimated audience size | 2,038,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Woman audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 3.46× | ||
| 02 | Uniqlo | Shopping | 3.02× | ||
| 03 | Handmade jewelry | Fashion & Accessoires | 2.45× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.36× | ||
| 05 | Bracelet | Fashion & Accessoires | 2.24× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.11× | ||
| 07 | Tattoos | Fashion & Accessoires | 2.08× | ||
| 08 | Hair products | Beauty & Wellness | 2.04× | ||
| 09 | Fiction books | Literature | 2.02× | ||
| 10 | Happiness | Health | 2.00× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 1.94× | ||
| 12 | Intersport | Shopping | 1.90× | ||
| 13 | Dogs | Pets & Animals | 1.75× | ||
| 14 | Celebrity | Movies & TV | 1.71× | ||
| 15 | Spas | Beauty & Wellness | 1.68× | ||
| 16 | Shoes | Fashion & Accessoires | 1.67× | ||
| 17 | Lindex | Fashion & Accessoires | 1.58× | ||
| 18 | Ryanair | Travel & Leisure | 1.58× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Elgiganten | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Design Affinity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Convenience Orientation | PREMIUM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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