A data profile of the people who buy, follow and care about Woman in Austria — modelled from more than twelve digital signal sources. Woman has an estimated audience of 1,377,279 people in Austria.
The average Woman fan in Austria is 40.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Upper Austria.
Top brand affinities include IKEA, H&M, Austrian Airlines, with strongest over-indexing on IKEA (1.98× the country average).
Demographically, the Woman audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Woman fan in Austria is more female, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the Woman profile in Austria.
71.7% are female, 28.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 40.3 |
| Estimated audience size | 1,377,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Woman audience comes from Austria.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
Where the Woman audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~100K | 1.34× | |
| 02 | Styria | ~200K | 1.22× | |
| 03 | Upper Austria | ~200K | 1.03× | |
| 04 | Vorarlberg | ~50K | 0.94× | |
| 05 | Lower Austria | ~200K | 0.93× | |
| 06 | Salzburg | ~90K | 0.93× | |
| 07 | Burgenland | ~30K | 0.92× | |
| 08 | Tyrol | ~80K | 0.88× | |
| 09 | Vienna | ~200K | 0.83× |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 2.56× | ||
| 02 | Cineplexx Cinemas | Movies & TV | 2.00× | ||
| 03 | IKEA | Home & Garden | 1.98× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.83× | ||
| 05 | Primark | Shopping | 1.83× | ||
| 06 | H&M | Shopping | 1.82× | ||
| 07 | Desserts | Food & Beverages | 1.81× | ||
| 08 | Happiness | Health | 1.79× | ||
| 09 | Instant messaging | Internet & Social Media | 1.77× | ||
| 10 | Austrian Airlines | Travel & Leisure | 1.75× | ||
| 11 | Deichmann | Shopping | 1.75× | ||
| 12 | Hornbach | Shopping | 1.73× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 14 | Shopping malls | Shopping | 1.68× | ||
| 15 | Canada | Travel & Leisure | 1.67× | ||
| 16 | Organic food | Food & Beverages | 1.65× | ||
| 17 | Wikipedia | Internet & Social Media | 1.64× | ||
| 18 | Spas | Beauty & Wellness | 1.58× | ||
| 19 | Electronics | Technology & Electronics | 1.57× | ||
| 20 | Flower | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.78× | |
| Quality Awareness | PREMIUM | 1.70× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Luxury Orientation | PREMIUM | 1.04× |
Woman has an estimated audience of 1,377,279 people in Austria, concentrated in Vienna and Styria.
71.7% of Woman fans are female, 28.3% are male, with an average age of 40.3 years.
Woman fans show strongest brand affinity for IKEA (1.98×), H&M (1.82×), and Austrian Airlines (1.75×) over the country average.
Woman fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Woman itself, the audience over-indexes on H&M (1.82×), Austrian Airlines (1.75×), Hornbach (1.73×), and Spas (1.58×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.