A data profile of the people who buy, follow and care about Organic food in Austria — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 1,702,128 people in Austria.
The average Organic food fan in Austria is 42.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Müller (German trade company), Bipa, with strongest over-indexing on Billa (supermarket) (1.56× the country average).
Demographically, the Organic food audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Organic food fan in Austria is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Organic food profile in Austria.
65.4% are female, 34.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.1 |
| Estimated audience size | 1,702,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Organic food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~300K | 1.10× | |
| 02 | Burgenland | ~50K | 1.08× | |
| 03 | Vorarlberg | ~60K | 1.03× | |
| 04 | Styria | ~200K | 1.02× | |
| 05 | Vienna | ~300K | 1.01× | |
| 06 | Salzburg | ~100K | 1.01× | |
| 07 | Upper Austria | ~200K | 1.00× | |
| 08 | Carinthia (state) | ~90K | 0.98× | |
| 09 | Tyrol | ~100K | 0.91× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tchibo | Shopping | 2.12× | ||
| 02 | JYSK | Home & Garden | 1.99× | ||
| 03 | C&A | Shopping | 1.97× | ||
| 04 | Recipes | Food & Beverages | 1.84× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.84× | ||
| 06 | Marriage | Kids & Family | 1.82× | ||
| 07 | Organic farming | Food & Beverages | 1.81× | ||
| 08 | Storm of Love | Movies & TV | 1.74× | ||
| 09 | Diane Keaton | Movies & TV | 1.74× | ||
| 10 | Shop Apotheke | Shopping | 1.70× | ||
| 11 | Vegetable | Food & Beverages | 1.70× | ||
| 12 | Müller (German trade company) | Shopping | 1.66× | ||
| 13 | Woman | Kids & Family | 1.65× | ||
| 14 | Bipa | Shopping | 1.62× | ||
| 15 | Deichmann | Shopping | 1.60× | ||
| 16 | Health & wellness | Health | 1.60× | ||
| 17 | TK Maxx | Shopping | 1.57× | ||
| 18 | Billa (supermarket) | Shopping | 1.56× | ||
| 19 | Healthy diet | Health | 1.56× | ||
| 20 | Desserts | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.35× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Luxury Orientation | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 0.86× |
Organic food has an estimated audience of 1,702,128 people in Austria, concentrated in Vienna and Lower Austria.
65.4% of Organic food fans are female, 34.6% are male, with an average age of 42.1 years.
Organic food fans show strongest brand affinity for Billa (supermarket) (1.56×), Müller (German trade company) (1.66×), and Bipa (1.62×) over the country average.
Organic food fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Müller (German trade company) (1.66×), Bipa (1.62×), Recipes (1.84×), and Shop Apotheke (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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