A data profile of the people who buy, follow and care about Vegetable in Austria — modelled from more than twelve digital signal sources. Vegetable has an estimated audience of 1,183,194 people in Austria.
The average Vegetable fan in Austria is 42.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Fruit, Organic food, Organic farming, with strongest over-indexing on Fruit (2.03× the country average).
Demographically, the Vegetable audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Vegetable fan in Austria is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Fruit.
The key figures that characterise the Vegetable profile in Austria.
64.3% are female, 35.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 42.8 |
| Estimated audience size | 1,183,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Vegetable audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
Where the Vegetable audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~50K | 1.08× | |
| 02 | Burgenland | ~30K | 1.04× | |
| 03 | Vienna | ~200K | 1.02× | |
| 04 | Lower Austria | ~200K | 1.01× | |
| 05 | Upper Austria | ~200K | 1.01× | |
| 06 | Styria | ~100K | 0.99× | |
| 07 | Carinthia (state) | ~60K | 0.97× | |
| 08 | Tyrol | ~80K | 0.96× | |
| 09 | Salzburg | ~80K | 0.96× |
The strongest cross-interests of the Vegetable audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salad | Food & Beverages | 2.37× | ||
| 02 | Fruit | Food & Beverages | 2.03× | ||
| 03 | Sunday Natural | Health | 1.70× | ||
| 04 | Cheese | Food & Beverages | 1.63× | ||
| 05 | Organic farming | Food & Beverages | 1.62× | ||
| 06 | Juice | Food & Beverages | 1.62× | ||
| 07 | Tree | Home & Garden | 1.59× | ||
| 08 | Botany | Home & Garden | 1.59× | ||
| 09 | Flour | Food & Beverages | 1.57× | ||
| 10 | Flowering plant | Home & Garden | 1.57× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 1.55× | ||
| 12 | Organic product | Food & Beverages | 1.55× | ||
| 13 | Snack food | Food & Beverages | 1.54× | ||
| 14 | Essen | Travel & Leisure | 1.54× | ||
| 15 | Local food | Food & Beverages | 1.52× | ||
| 16 | Organic food | Food & Beverages | 1.51× | ||
| 17 | Meat | Food & Beverages | 1.51× | ||
| 18 | Animal rights | Politics & Society | 1.51× | ||
| 19 | Crop | Home & Garden | 1.51× | ||
| 20 | Natural foods | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Vegetable has an estimated audience of 1,183,194 people in Austria, concentrated in Vienna and Lower Austria.
64.3% of Vegetable fans are female, 35.7% are male, with an average age of 42.8 years.
Vegetable fans show strongest brand affinity for Fruit (2.03×), Organic food (1.51×), and Organic farming (1.62×) over the country average.
Vegetable fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vegetable itself, the audience over-indexes on Organic food (1.51×), Organic farming (1.62×), Local food (1.52×), and Meat (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Vegetable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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