A data profile of the people who buy, follow and care about Tree in Austria — modelled from more than twelve digital signal sources. Tree has an estimated audience of 878,196 people in Austria.
The average Tree fan in Austria is 41.1 years old, more female, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include Hobby, Hornbach, Politics, with strongest over-indexing on Hobby (1.93× the country average).
Demographically, the Tree audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tree fan in Austria is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Tree profile in Austria.
60.0% are female, 40.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 41.1 |
| Estimated audience size | 878,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Tree audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 6.5% |
| Italy | 4.6% |
Where the Tree audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~100K | 1.24× | |
| 02 | Upper Austria | ~100K | 1.23× | |
| 03 | Lower Austria | ~200K | 1.21× | |
| 04 | Burgenland | ~30K | 1.13× | |
| 05 | Carinthia (state) | ~40K | 0.98× | |
| 06 | Vorarlberg | ~30K | 0.84× | |
| 07 | Tyrol | ~50K | 0.83× | |
| 08 | Vienna | ~100K | 0.81× | |
| 09 | Salzburg | ~40K | 0.77× |
The strongest cross-interests of the Tree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Secret Escapes | Travel & Leisure | 2.72× | ||
| 02 | Shih Tzu | Pets & Animals | 2.55× | ||
| 03 | Beagle | Pets & Animals | 2.29× | ||
| 04 | Siberian Husky | Pets & Animals | 2.21× | ||
| 05 | Flower bouquet | Home & Garden | 2.15× | ||
| 06 | Sewing | Home & Garden | 2.05× | ||
| 07 | French Bulldog | Pets & Animals | 2.02× | ||
| 08 | Labrador Retriever | Pets & Animals | 2.02× | ||
| 09 | Hobby | Home & Garden | 1.93× | ||
| 10 | Politics | Politics & Society | 1.75× | ||
| 11 | Gambling | Games | 1.69× | ||
| 12 | Hornbach | Shopping | 1.61× | ||
| 13 | Distilled beverage | Food & Beverages | 1.61× | ||
| 14 | Vegetable | Food & Beverages | 1.59× | ||
| 15 | Renovation | Home & Garden | 1.57× | ||
| 16 | Toys | Games | 1.56× | ||
| 17 | Bicycle | Cars & Mobility | 1.56× | ||
| 18 | Swimming pool | Sports | 1.55× | ||
| 19 | Italian cuisine | Food & Beverages | 1.53× | ||
| 20 | Cineplexx Cinemas | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Spirituality | BALANCE | 1.34× | |
| DIY Mentality | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Extroversion | THRILL | 0.97× |
Tree has an estimated audience of 878,196 people in Austria, concentrated in Lower Austria and Vienna.
60.0% of Tree fans are female, 40.0% are male, with an average age of 41.1 years.
Tree fans show strongest brand affinity for Hobby (1.93×), Hornbach (1.61×), and Politics (1.75×) over the country average.
Tree fans in Austria are most concentrated in Lower Austria (reach ~200K), Vienna (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tree itself, the audience over-indexes on Hornbach (1.61×), Politics (1.75×), Renovation (1.57×), and Toys (1.56×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.