A data profile of the people who buy, follow and care about Swimming pool in Austria — modelled from more than twelve digital signal sources. Swimming pool has an estimated audience of 1,005,081 people in Austria.
The average Swimming pool fan in Austria is 43.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Tyrol, Lower Austria.
Top brand affinities include IKEA, AliExpress, Airbnb, with strongest over-indexing on IKEA (1.59× the country average).
Demographically, the Swimming pool audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Swimming pool fan in Austria is balanced, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Swimming pool profile in Austria.
54.9% are female, 45.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.3 |
| Estimated audience size | 1,005,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Swimming pool audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 7.2% |
| United Kingdom | 5.0% |
Where the Swimming pool audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.72× | |
| 02 | Salzburg | ~100K | 1.54× | |
| 03 | Vienna | ~200K | 1.00× | |
| 04 | Carinthia (state) | ~50K | 0.98× | |
| 05 | Vorarlberg | ~30K | 0.89× | |
| 06 | Burgenland | ~20K | 0.83× | |
| 07 | Lower Austria | ~100K | 0.77× | |
| 08 | Styria | ~90K | 0.74× | |
| 09 | Upper Austria | ~90K | 0.68× |
The strongest cross-interests of the Swimming pool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AliExpress | Shopping | 2.74× | ||
| 02 | Hot tub | Home & Garden | 2.44× | ||
| 03 | Airbnb | Travel & Leisure | 1.83× | ||
| 04 | Swimming | Sports | 1.78× | ||
| 05 | Summer | Travel & Leisure | 1.77× | ||
| 06 | Sauna | Home & Garden | 1.74× | ||
| 07 | Booking.com | Travel & Leisure | 1.73× | ||
| 08 | Air travel | Travel & Leisure | 1.73× | ||
| 09 | Resort | Travel & Leisure | 1.69× | ||
| 10 | Trousers | Fashion & Accessoires | 1.65× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.64× | ||
| 12 | IKEA | Home & Garden | 1.59× | ||
| 13 | Bed | Home & Garden | 1.58× | ||
| 14 | Sun | Travel & Leisure | 1.56× | ||
| 15 | Eduscho | Food & Beverages | 1.54× | ||
| 16 | Lodging | Travel & Leisure | 1.54× | ||
| 17 | Spas | Beauty & Wellness | 1.53× | ||
| 18 | Hervis | Sports | 1.53× | ||
| 19 | Slovakia | Travel & Leisure | 1.53× | ||
| 20 | Therapy | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Healthy Lifestyle | BALANCE | 1.12× | |
| Luxury Orientation | PREMIUM | 1.12× |
Swimming pool has an estimated audience of 1,005,081 people in Austria, concentrated in Vienna and Tyrol.
54.9% of Swimming pool fans are female, 45.1% are male, with an average age of 43.3 years.
Swimming pool fans show strongest brand affinity for IKEA (1.59×), AliExpress (2.74×), and Airbnb (1.83×) over the country average.
Swimming pool fans in Austria are most concentrated in Vienna (reach ~200K), Tyrol (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Swimming pool itself, the audience over-indexes on AliExpress (2.74×), Airbnb (1.83×), Spas (1.53×), and Resort (1.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Swimming pool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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