A data profile of the people who buy, follow and care about Eduscho in Austria — modelled from more than twelve digital signal sources. Eduscho has an estimated audience of 1,291,632 people in Austria.
The average Eduscho fan in Austria is 41.0 years old, more female, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Lower Austria, Vienna.
Top brand affinities include Billa (supermarket), Lieferando.de, Specialty coffee, with strongest over-indexing on Billa (supermarket) (1.67× the country average).
Demographically, the Eduscho audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Eduscho fan in Austria is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Eduscho profile in Austria.
57.7% are female, 42.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.0 |
| Estimated audience size | 1,291,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Eduscho audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 86.9% |
| Germany | 6.9% |
| Poland | 1.2% |
Where the Eduscho audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.37× | |
| 02 | Lower Austria | ~200K | 1.24× | |
| 03 | Burgenland | ~40K | 1.20× | |
| 04 | Salzburg | ~90K | 0.99× | |
| 05 | Styria | ~100K | 0.92× | |
| 06 | Vorarlberg | ~40K | 0.89× | |
| 07 | Tyrol | ~80K | 0.86× | |
| 08 | Carinthia (state) | ~60K | 0.83× | |
| 09 | Vienna | ~200K | 0.70× |
The strongest cross-interests of the Eduscho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Specialty coffee | Food & Beverages | 8.58× | ||
| 02 | Iced coffee | Food & Beverages | 5.93× | ||
| 03 | Bremen | Travel & Leisure | 5.82× | ||
| 04 | Sunday Brunch | Kids & Family | 4.94× | ||
| 05 | Coffee roasting | Food & Beverages | 4.88× | ||
| 06 | Bed and breakfast | Travel & Leisure | 4.80× | ||
| 07 | Lieferando.de | Food & Beverages | 4.35× | ||
| 08 | MSN | News | 3.72× | ||
| 09 | Tchibo | Shopping | 3.50× | ||
| 10 | Fast casual restaurants | Food & Beverages | 3.02× | ||
| 11 | Secret Escapes | Travel & Leisure | 3.02× | ||
| 12 | Brunch | Food & Beverages | 2.73× | ||
| 13 | Nespresso | Food & Beverages | 2.58× | ||
| 14 | Cappuccino | Food & Beverages | 2.55× | ||
| 15 | Milk | Food & Beverages | 2.25× | ||
| 16 | Italian cuisine | Food & Beverages | 2.11× | ||
| 17 | Breakfast | Food & Beverages | 2.07× | ||
| 18 | Local food | Food & Beverages | 1.72× | ||
| 19 | Billa (supermarket) | Shopping | 1.67× | ||
| 20 | Hornbach | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.91× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Family Orientation | CONSERVATISM | 0.94× |
Eduscho's target market in Austria covers an estimated 1,291,632 people, concentrated in Upper Austria and Lower Austria.
57.7% of the Eduscho audience are female, 42.3% are male, with an average age of 41.0 years.
Eduscho fans show strongest brand affinity for Billa (supermarket) (1.67×), Lieferando.de (4.35×), and Specialty coffee (8.58×) over the country average.
Eduscho fans in Austria are most concentrated in Upper Austria (reach ~200K), Lower Austria (reach ~200K), and Vienna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Eduscho itself, the audience over-indexes on Lieferando.de (4.35×), Specialty coffee (8.58×), Bremen (5.82×), and Tchibo (3.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Eduscho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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