A data profile of the people who buy, follow and care about Lieferando.de in Austria — modelled from more than twelve digital signal sources. Lieferando.de has an estimated audience of 1,116,350 people in Austria.
The average Lieferando.de fan in Austria is 38.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Admiral Bundesliga, Apprenticeship, SC Austria Lustenau, with strongest over-indexing on Admiral Bundesliga (6.81× the country average).
Demographically, the Lieferando.de audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Lieferando.de fan in Austria is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Lieferando.de profile in Austria.
57.5% are female, 42.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 38.1 |
| Estimated audience size | 1,116,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 12% | |
| 40-49 | 25% | |
| 50+ | 18% |
of the worldwide Lieferando.de audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 92.2% |
| Austria | 6.9% |
| Switzerland | 0.3% |
Where the Lieferando.de audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.26× | |
| 02 | Vorarlberg | ~50K | 1.22× | |
| 03 | Lower Austria | ~200K | 1.16× | |
| 04 | Styria | ~200K | 1.13× | |
| 05 | Upper Austria | ~200K | 1.09× | |
| 06 | Salzburg | ~70K | 0.92× | |
| 07 | Tyrol | ~60K | 0.81× | |
| 08 | Carinthia (state) | ~50K | 0.79× | |
| 09 | Burgenland | ~20K | 0.63× |
The strongest cross-interests of the Lieferando.de audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Schalke 04 | Sports | 12.70× | ||
| 02 | VfB Stuttgart | Sports | 12.48× | ||
| 03 | SC Austria Lustenau | Sports | 11.80× | ||
| 04 | 2. Bundesliga | Sports | 11.80× | ||
| 05 | SV Werder Bremen | Sports | 10.13× | ||
| 06 | Apprenticeship | Business & Career | 9.67× | ||
| 07 | Deutschrap | Music & Radio | 9.50× | ||
| 08 | Ikkimel | Music & Radio | 9.15× | ||
| 09 | Continuing education | Business & Career | 6.84× | ||
| 10 | Admiral Bundesliga | Sports | 6.81× | ||
| 11 | TSV Hartberg | Sports | 6.81× | ||
| 12 | Horse & Rider | Pets & Animals | 6.70× | ||
| 13 | Horse training | Pets & Animals | 6.22× | ||
| 14 | Oliver Glasner | Sports | 5.49× | ||
| 15 | Max Verstappen | Sports | 4.63× | ||
| 16 | Eduscho | Food & Beverages | 4.35× | ||
| 17 | SK Sturm Graz | Sports | 4.14× | ||
| 18 | GMX Mail | Internet & Social Media | 3.79× | ||
| 19 | Kleine Zeitung | News | 2.38× | ||
| 20 | YouTube | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.50× | |
| Social Media Usage | JOY | 2.34× | |
| Travelling | THRILL | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Mindfulness | BALANCE | 1.16× | |
| Travelling | THRILL | 2.18× |
Lieferando.de's target market in Austria covers an estimated 1,116,350 people, concentrated in Vienna and Lower Austria.
57.5% of the Lieferando.de audience are female, 42.5% are male, with an average age of 38.1 years.
Lieferando.de fans show strongest brand affinity for Admiral Bundesliga (6.81×), Apprenticeship (9.67×), and SC Austria Lustenau (11.8×) over the country average.
Lieferando.de fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lieferando.de itself, the audience over-indexes on Apprenticeship (9.67×), SC Austria Lustenau (11.8×), 2. Bundesliga (11.8×), and GMX Mail (3.79×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Lieferando.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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