A data profile of the people who buy, follow and care about Oliver Glasner in Austria — modelled from more than twelve digital signal sources. Oliver Glasner has an estimated audience of 1,106,140 people in Austria.
The average Oliver Glasner fan in Austria is 35.2 years old, more male, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Styria.
Top brand affinities include VfL Wolfsburg, Transfermarkt, Admiral Bundesliga, with strongest over-indexing on VfL Wolfsburg (56.94× the country average).
Demographically, the Oliver Glasner audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Oliver Glasner fan in Austria is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for VfL Wolfsburg.
The key figures that characterise the Oliver Glasner profile in Austria.
16.1% are female, 83.9% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 35.2 |
| Estimated audience size | 1,106,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Oliver Glasner audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 34.2% |
| Germany | 22.9% |
| United Kingdom | 14.9% |
Where the Oliver Glasner audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.71× | |
| 02 | Styria | ~200K | 1.48× | |
| 03 | Burgenland | ~30K | 1.11× | |
| 04 | Vienna | ~200K | 1.06× | |
| 05 | Lower Austria | ~100K | 0.91× | |
| 06 | Salzburg | ~60K | 0.78× | |
| 07 | Tyrol | ~60K | 0.74× | |
| 08 | Carinthia (state) | ~40K | 0.72× | |
| 09 | Vorarlberg | ~20K | 0.62× |
The strongest cross-interests of the Oliver Glasner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VfL Wolfsburg | Sports | 56.94× | ||
| 02 | FC Augsburg | Sports | 15.35× | ||
| 03 | Borussia Mönchengladbach | Sports | 13.48× | ||
| 04 | SC Freiburg | Sports | 11.76× | ||
| 05 | Bayer 04 Leverkusen | Sports | 11.45× | ||
| 06 | 1. FC Köln | Sports | 10.27× | ||
| 07 | Hamburger SV | Sports | 8.32× | ||
| 08 | RB Leipzig | Sports | 7.96× | ||
| 09 | SV Werder Bremen | Sports | 7.62× | ||
| 10 | Transfermarkt | Sports | 7.52× | ||
| 11 | FC Schalke 04 | Sports | 7.14× | ||
| 12 | Lieferando.de | Food & Beverages | 5.49× | ||
| 13 | TSV Hartberg | Sports | 4.37× | ||
| 14 | Marcel Hirscher | Sports | 3.93× | ||
| 15 | FC Bayern Munich | Sports | 3.89× | ||
| 16 | Borussia Dortmund | Sports | 3.85× | ||
| 17 | Admiral Bundesliga | Sports | 3.37× | ||
| 18 | David Alaba | Sports | 3.18× | ||
| 19 | Bwin | Games | 2.86× | ||
| 20 | FIFA World Cup | Sports | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Spirituality | BALANCE | 1.40× | |
| Need for Security | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Creativity | OPEN | 0.68× | |
| Individualism | JOY | 0.71× |
Oliver Glasner has an estimated audience of 1,106,140 people in Austria, concentrated in Upper Austria and Vienna.
16.1% of Oliver Glasner fans are female, 83.9% are male, with an average age of 35.2 years.
Oliver Glasner fans show strongest brand affinity for VfL Wolfsburg (56.94×), Transfermarkt (7.52×), and Admiral Bundesliga (3.37×) over the country average.
Oliver Glasner fans in Austria are most concentrated in Upper Austria (reach ~200K), Vienna (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Oliver Glasner itself, the audience over-indexes on Transfermarkt (7.52×), Admiral Bundesliga (3.37×), Lieferando.de (5.49×), and FC Bayern Munich (3.89×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Oliver Glasner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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