A data profile of the people who buy, follow and care about David Alaba in Austria — modelled from more than twelve digital signal sources. David Alaba has an estimated audience of 1,269,150 people in Austria.
The average David Alaba fan in Austria is 33.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Bwin, FC Red Bull Salzburg, FIFA World Cup, with strongest over-indexing on Bwin (3.98× the country average).
Demographically, the David Alaba audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical David Alaba fan in Austria is more male, around 33.2 years old, with strong Travelling tendencies and a notable affinity for Bwin.
The key figures that characterise the David Alaba profile in Austria.
28.5% are female, 71.5% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 33.2 |
| Estimated audience size | 1,269,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 10% |
Where the David Alaba audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.29× | |
| 02 | Burgenland | ~40K | 1.22× | |
| 03 | Lower Austria | ~200K | 1.13× | |
| 04 | Vienna | ~300K | 1.07× | |
| 05 | Upper Austria | ~200K | 1.04× | |
| 06 | Tyrol | ~70K | 0.84× | |
| 07 | Vorarlberg | ~40K | 0.83× | |
| 08 | Carinthia (state) | ~50K | 0.81× | |
| 09 | Salzburg | ~70K | 0.78× |
The strongest cross-interests of the David Alaba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Lewandowski | Sports | 7.37× | ||
| 02 | FC Red Bull Salzburg | Sports | 4.71× | ||
| 03 | FK Austria Wien | Sports | 4.11× | ||
| 04 | Bwin | Games | 3.98× | ||
| 05 | SK Rapid Wien | Sports | 3.95× | ||
| 06 | Lindsey Vonn | Sports | 3.65× | ||
| 07 | Marcel Hirscher | Sports | 3.56× | ||
| 08 | SK Sturm Graz | Sports | 3.39× | ||
| 09 | FIS Alpine Ski World Cup | Sports | 3.22× | ||
| 10 | Oliver Glasner | Sports | 3.18× | ||
| 11 | FC Bayern Munich | Sports | 2.85× | ||
| 12 | FIFA World Cup | Sports | 2.81× | ||
| 13 | UEFA Champions League | Sports | 2.57× | ||
| 14 | Bundesliga | Sports | 2.55× | ||
| 15 | Felix Baumgartner | Sports | 2.49× | ||
| 16 | Jannik Sinner | Sports | 2.45× | ||
| 17 | Real Madrid C.F. | Sports | 2.42× | ||
| 18 | Salzburg | Travel & Leisure | 2.37× | ||
| 19 | Admiral Bundesliga | Sports | 2.21× | ||
| 20 | Soccer | Sports | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Social Media Usage | JOY | 0.47× | |
| Early Adopter Mentality | POWER | 0.48× |
David Alaba has an estimated audience of 1,269,150 people in Austria, concentrated in Vienna and Lower Austria.
28.5% of David Alaba fans are female, 71.5% are male, with an average age of 33.2 years.
David Alaba fans show strongest brand affinity for Bwin (3.98×), FC Red Bull Salzburg (4.71×), and FIFA World Cup (2.81×) over the country average.
David Alaba fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond David Alaba itself, the audience over-indexes on FC Red Bull Salzburg (4.71×), FIFA World Cup (2.81×), SK Sturm Graz (3.39×), and Lindsey Vonn (3.65×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for David Alaba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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