A data profile of the people who buy, follow and care about UEFA Champions League in Austria — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 1,605,517 people in Austria.
The average UEFA Champions League fan in Austria is 34.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Upper Austria.
Top brand affinities include Admiral Bundesliga, FIFA World Cup, Bwin, with strongest over-indexing on Admiral Bundesliga (2.29× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical UEFA Champions League fan in Austria is more male, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the UEFA Champions League profile in Austria.
26.3% are female, 73.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 34.4 |
| Estimated audience size | 1,605,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide UEFA Champions League audience comes from Austria.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.20× | |
| 02 | Styria | ~200K | 1.13× | |
| 03 | Vorarlberg | ~60K | 1.10× | |
| 04 | Salzburg | ~100K | 1.07× | |
| 05 | Vienna | ~300K | 0.99× | |
| 06 | Upper Austria | ~200K | 0.98× | |
| 07 | Carinthia (state) | ~70K | 0.90× | |
| 08 | Lower Austria | ~200K | 0.82× | |
| 09 | Burgenland | ~30K | 0.82× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.67× | ||
| 02 | Manchester City F.C. | Sports | 2.65× | ||
| 03 | LASK Linz | Sports | 2.37× | ||
| 04 | David Alaba | Sports | 2.33× | ||
| 05 | Premier League | Sports | 2.33× | ||
| 06 | Marko Arnautovic | Sports | 2.32× | ||
| 07 | Bundesliga | Sports | 2.32× | ||
| 08 | Austria national football team | Sports | 2.31× | ||
| 09 | Admiral Bundesliga | Sports | 2.29× | ||
| 10 | Real Madrid C.F. | Sports | 2.26× | ||
| 11 | Manchester United F.C. | Sports | 2.26× | ||
| 12 | FIFA World Cup | Sports | 2.12× | ||
| 13 | Bwin | Games | 2.09× | ||
| 14 | FC Red Bull Salzburg | Sports | 2.01× | ||
| 15 | Oliver Glasner | Sports | 1.99× | ||
| 16 | FC Barcelona | Sports | 1.98× | ||
| 17 | Galatasaray S.K. | Sports | 1.95× | ||
| 18 | FC Bayern Munich | Sports | 1.79× | ||
| 19 | Basketball | Sports | 1.64× | ||
| 20 | Jannik Sinner | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.35× | |
| Travelling | THRILL | 1.23× | |
| Patriotism | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Urban Lifestyle | OPEN | 0.79× |
UEFA Champions League has an estimated audience of 1,605,517 people in Austria, concentrated in Vienna and Styria.
26.3% of UEFA Champions League fans are female, 73.7% are male, with an average age of 34.4 years.
UEFA Champions League fans show strongest brand affinity for Admiral Bundesliga (2.29×), FIFA World Cup (2.12×), and Bwin (2.09×) over the country average.
UEFA Champions League fans in Austria are most concentrated in Vienna (reach ~300K), Styria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (2.12×), Bwin (2.09×), Real Madrid C.F. (2.26×), and David Alaba (2.33×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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