Rascasse Audience Intelligence

Austria national football team Audience in Austria

A data profile of the people who buy, follow and care about Austria national football team in Austria — modelled from more than twelve digital signal sources. Austria national football team has an estimated audience of 999,224 people in Austria.

Austria national football team has an estimated audience of 999,224 people in Austria. 27.0% are female, 73.0% are male, average age 34.8. Top brand affinities: Admiral Bundesliga, FIFA World Cup, Marko Arnautovic, SK Sturm Graz, Interwetten.

Top brand affinities include Admiral Bundesliga, FIFA World Cup, Marko Arnautovic, with strongest over-indexing on Admiral Bundesliga (3.9× the country average).

Demographically, the Austria national football team audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical Austria national football team fan in Austria is more male, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Admiral Bundesliga.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Austria national football team profile in Austria.

Audience size
999K
in Austria
Gender
27.0%
73.0% male
Age
34.8
average years
Country rank
#522
Team in Austria
Fig. 01

Search interest · 12-month trend

+400%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austria national football team fans

27.0% are female, 73.0% are male, average age 34.8.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Austria national football team audience in Austria
MetricValue
Female27.0%
Male73.0%
Average age34.8
Estimated audience size999,224
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Austria national football team audience in Austria
Age bracketShare%
16-1929%
20-2925%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Austria national football team audience comes from Austria.

Worldwide audience distribution share by country for Austria national football team
CountryShare
Austria64.2%
Germany21.3%
Switzerland2.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austria national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austria national football team audience
#·InterestCategoryAffinity×
01Bet365Games4.04×
02Marko ArnautovicSports3.96×
03Admiral BundesligaSports3.90×
04Manchester City F.C.Sports3.85×
05LeedsTravel & Leisure3.55×
06UEFA Europa LeagueSports3.52×
07Borussia DortmundSports2.99×
08Ralf RangnickSports2.99×
09LASK LinzSports2.65×
10BundesligaSports2.65×
11David AlabaSports2.57×
12FIFA World CupSports2.56×
13SK Sturm GrazSports2.54×
14Oliver GlasnerSports2.44×
15Real Madrid C.F.Sports2.42×
16UEFA Champions LeagueSports2.37×
17FC Bayern MunichSports2.32×
18InterwettenGames2.19×
19BwinGames2.15×
20Jannik SinnerSports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austria national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Austria national football team audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.50×
Luxury OrientationPREMIUM1.38×
Design AffinityPREMIUM1.01×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Austria national football team audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.76×
PatriotismCONSERVATISM0.79×
Healthy LifestyleBALANCE0.81×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Austria who actively search for Austria national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →