A data profile of the people who buy, follow and care about Interwetten in Austria — modelled from more than twelve digital signal sources. Interwetten has an estimated audience of 2,412,110 people in Austria.
The average Interwetten fan in Austria is 43.3 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Tipico, Bet365, Solitaire, with strongest over-indexing on Tipico (26.67× the country average).
Demographically, the Interwetten audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Interwetten fan in Austria is more male, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
The key figures that characterise the Interwetten profile in Austria.
30.4% are female, 69.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 43.3 |
| Estimated audience size | 2,412,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Interwetten audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 37.4% |
| Austria | 35.4% |
| Switzerland | 11.4% |
Where the Interwetten audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~100K | 1.20× | |
| 02 | Carinthia (state) | ~100K | 1.18× | |
| 03 | Upper Austria | ~300K | 1.08× | |
| 04 | Styria | ~300K | 1.01× | |
| 05 | Vienna | ~500K | 1.00× | |
| 06 | Lower Austria | ~300K | 0.95× | |
| 07 | Burgenland | ~60K | 0.95× | |
| 08 | Tyrol | ~200K | 0.93× | |
| 09 | Salzburg | ~100K | 0.70× |
The strongest cross-interests of the Interwetten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tipico | Games | 26.67× | ||
| 02 | Bet365 | Games | 17.63× | ||
| 03 | Online casino | Games | 15.11× | ||
| 04 | Solitaire | Games | 14.83× | ||
| 05 | Sportingbet | Sports | 13.69× | ||
| 06 | PokerStars | Games | 12.79× | ||
| 07 | EToro | Business & Career | 12.73× | ||
| 08 | Betfair | Games | 12.23× | ||
| 09 | William Hill (bookmaker) | Games | 10.66× | ||
| 10 | Mobile gambling | Games | 10.26× | ||
| 11 | MetaTrader 4 | Business & Career | 10.04× | ||
| 12 | Day trading | Business & Career | 9.38× | ||
| 13 | Online gambling | Games | 6.75× | ||
| 14 | Bet-at-home.com | Games | 6.72× | ||
| 15 | Casino | Games | 4.46× | ||
| 16 | Transfermarkt | Sports | 3.85× | ||
| 17 | Gambling | Games | 3.37× | ||
| 18 | Admiral Bundesliga | Sports | 2.62× | ||
| 19 | Internet & Social Media | 2.07× | |||
| 20 | Google Maps | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.83× | |
| Need for Security | CONSERVATISM | 1.95× | |
| Community Orientation | OPEN | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.69× | |
| Sustainability | BALANCE | 0.70× |
Interwetten's target market in Austria covers an estimated 2,412,110 people, concentrated in Vienna and Upper Austria.
30.4% of the Interwetten audience are female, 69.6% are male, with an average age of 43.3 years.
Interwetten fans show strongest brand affinity for Tipico (26.67×), Bet365 (17.63×), and Solitaire (14.83×) over the country average.
Interwetten fans in Austria are most concentrated in Vienna (reach ~500K), Upper Austria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Interwetten itself, the audience over-indexes on Bet365 (17.63×), Solitaire (14.83×), Online casino (15.11×), and Bet-at-home.com (6.72×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Interwetten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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