Rascasse Audience Intelligence

Bwin Target Market in Austria

A data profile of the people who buy, follow and care about Bwin in Austria — modelled from more than twelve digital signal sources. Bwin has an estimated audience of 2,470,778 people in Austria.

#1among Betting in Austria#16among Brand in Austria#2in Games

The average Bwin fan in Austria is 42.3 years old, more male, and lives primarily in Vienna.

The audience is concentrated in Vienna, Lower Austria, Upper Austria.

Top brand affinities include FIFA World Cup, David Alaba, FC Red Bull Salzburg, with strongest over-indexing on FIFA World Cup (3.24× the country average).

Demographically, the Bwin audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Bwin fan in Austria is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.

Category: Games · Type: Brand · Subtype: Betting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Bwin profile in Austria.

Audience size
2.5M
in Austria
Gender
20.2%♀
79.8% male
Age
42.3
average years
Country rank
#108
Brand in Austria
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bwin

20.2% are female, 79.8% are male, average age 42.3.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Bwin audience in Austria
MetricValue
Female20.2%
Male79.8%
Average age42.3
Estimated audience size2,470,778
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Bwin audience in Austria
Age bracketShare%
16-1911%
20-2922%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Bwin audience comes from Austria.

Worldwide audience distribution share by country for Bwin
CountryShare
Spain16.7%
Germany15.4%
Greece13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Austria average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bwin audience in Austria is strongest.

Fig. 05

Top regions by affinity

Bwin customers by region in Austria
#RegionReachAffinity×
01Vorarlberg~100K1.17×
02Lower Austria~400K1.10×
03Styria~300K1.10×
04Carinthia (state)~100K1.10×
05Vienna~500K1.09×
06Upper Austria~300K1.07×
07Tyrol~100K0.87×
08Salzburg~100K0.75×
09Burgenland~50K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bwin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bwin audience
#·InterestCategoryAffinity×
01Online pokerGames5.55×
02Ligue 1Sports4.73×
03David AlabaSports4.12×
04Sports bettingGames4.12×
05La LigaSports4.12×
06FC Red Bull SalzburgSports4.00×
07FIFA World CupSports3.24×
08SK Sturm GrazSports2.78×
09UEFA Champions LeagueSports2.74×
10Video on demandMovies & TV2.69×
11BundesligaSports2.61×
12Real Madrid C.F.Sports2.54×
13Austria national football teamSports2.53×
14Lindsey VonnSports2.36×
15LASK LinzSports2.33×
16Admiral BundesligaSports2.27×
17FC Bayern MunichSports2.18×
18FIS Alpine Ski World CupSports1.97×
19SoccerSports1.66×
20McDonald'sFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bwin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bwin audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.12×
PatriotismCONSERVATISM1.03×
Social Media UsageJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bwin audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.42×
Quality AwarenessPREMIUM0.43×
Early Adopter MentalityPOWER0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bwin's target market in Austria?

Bwin's target market in Austria covers an estimated 2,470,778 people, concentrated in Vienna and Lower Austria.

02

What is the gender split and age of Bwin customers?

20.2% of the Bwin audience are female, 79.8% are male, with an average age of 42.3 years.

03

Which brands do Bwin fans like most?

Bwin fans show strongest brand affinity for FIFA World Cup (3.24×), David Alaba (4.12×), and FC Red Bull Salzburg (4.0×) over the country average.

04

Where do Bwin fans live in Austria?

Bwin fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~400K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bwin fans also like?

Beyond Bwin itself, the audience over-indexes on David Alaba (4.12×), FC Red Bull Salzburg (4.0×), Admiral Bundesliga (2.27×), and SK Sturm Graz (2.78×) compared to the Austria average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Betting audiences in Austria

See Bwin audiences in other countries

How to read this data

Audience size is the estimated number of people in Austria who actively search for Bwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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