A data profile of the people who buy, follow and care about FC Red Bull Salzburg in Austria — modelled from more than twelve digital signal sources. FC Red Bull Salzburg has an estimated audience of 1,228,476 people in Austria.
The average FC Red Bull Salzburg fan in Austria is 37.7 years old, more male, and lives primarily in Salzburg.
The audience is concentrated in Salzburg, Styria, Upper Austria.
Top brand affinities include Philipp Hochmair, Salzburger Nachrichten, Salzburg (state), with strongest over-indexing on Philipp Hochmair (3.11× the country average).
Demographically, the FC Red Bull Salzburg audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical FC Red Bull Salzburg fan in Austria is more male, around 37.7 years old, with strong Mindfulness tendencies and a notable affinity for Philipp Hochmair.
The key figures that characterise the FC Red Bull Salzburg profile in Austria.
23.4% are female, 76.6% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 37.7 |
| Estimated audience size | 1,228,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide FC Red Bull Salzburg audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 9.9% |
| Guatemala | 3.6% |
| Peru | 3.5% |
Where the FC Red Bull Salzburg audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~300K | 3.81× | |
| 02 | Styria | ~200K | 1.08× | |
| 03 | Upper Austria | ~200K | 1.01× | |
| 04 | Lower Austria | ~100K | 0.63× | |
| 05 | Burgenland | ~20K | 0.61× | |
| 06 | Vienna | ~100K | 0.55× | |
| 07 | Tyrol | ~50K | 0.55× | |
| 08 | Carinthia (state) | ~30K | 0.50× | |
| 09 | Vorarlberg | ~10K | 0.30× |
The strongest cross-interests of the FC Red Bull Salzburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EC Red Bull Salzburg | Sports | 5.35× | ||
| 02 | Salzburg-Umgebung District | Travel & Leisure | 3.77× | ||
| 03 | Hallein | Travel & Leisure | 3.74× | ||
| 04 | Philipp Hochmair | Movies & TV | 3.11× | ||
| 05 | Salzburg Festival | Travel & Leisure | 3.11× | ||
| 06 | Salzburger Nachrichten | News | 2.34× | ||
| 07 | World Heritage Site | Politics & Society | 2.31× | ||
| 08 | Mondsee (lake) | Travel & Leisure | 2.20× | ||
| 09 | SAP SE | Technology & Electronics | 1.98× | ||
| 10 | St. Johann im Pongau District | Travel & Leisure | 1.96× | ||
| 11 | Salzburg (state) | Travel & Leisure | 1.79× | ||
| 12 | Software development | Business & Career | 1.69× | ||
| 13 | Kaprun | Travel & Leisure | 1.59× | ||
| 14 | Wakesurfing | Sports | 1.54× | ||
| 15 | Zell am See | Travel & Leisure | 1.53× | ||
| 16 | Arts and Crafts movement | Arts & Culture | 1.53× | ||
| 17 | Freeride | Sports | 1.52× | ||
| 18 | Web development | Business & Career | 1.51× | ||
| 19 | Salzkammergut | Travel & Leisure | 1.50× | ||
| 20 | Fenerbahçe Men's Basketball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.35× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Design Affinity | PREMIUM | 0.98× | |
| Sports Activity | POWER | 1.00× |
FC Red Bull Salzburg has an estimated audience of 1,228,476 people in Austria, concentrated in Salzburg and Styria.
23.4% of FC Red Bull Salzburg fans are female, 76.6% are male, with an average age of 37.7 years.
FC Red Bull Salzburg fans show strongest brand affinity for Philipp Hochmair (3.11×), Salzburger Nachrichten (2.34×), and Salzburg (state) (1.79×) over the country average.
FC Red Bull Salzburg fans in Austria are most concentrated in Salzburg (reach ~300K), Styria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond FC Red Bull Salzburg itself, the audience over-indexes on Salzburger Nachrichten (2.34×), Salzburg (state) (1.79×), World Heritage Site (2.31×), and Web development (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for FC Red Bull Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.