A data profile of the people who buy, follow and care about FC Red Bull Salzburg in United Kingdom — modelled from more than twelve digital signal sources. FC Red Bull Salzburg has an estimated audience of 131,271 people in United Kingdom.
The average FC Red Bull Salzburg fan in United Kingdom is 28.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Oliver Glasner, Jesse Marsch, Marco Rose, with strongest over-indexing on Oliver Glasner (279.12× the country average).
Demographically, the FC Red Bull Salzburg audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical FC Red Bull Salzburg fan in United Kingdom is more male, around 28.5 years old, with strong Patriotism tendencies and a notable affinity for Oliver Glasner.
The key figures that characterise the FC Red Bull Salzburg profile in United Kingdom.
31.4% are female, 68.6% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 28.5 |
| Estimated audience size | 131,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 19% | |
| 30-39 | 11% | |
| 40-49 | 8% | |
| 50+ | 7% |
of the worldwide FC Red Bull Salzburg audience comes from United Kingdom.
| Country | Share |
|---|---|
| Austria | 10.4% |
| Guatemala | 3.7% |
| Peru | 3.6% |
Where the FC Red Bull Salzburg audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~20K | 1.74× | |
| 02 | Scotland | ~20K | 1.36× | |
| 03 | East Midlands | ~10K | 1.12× | |
| 04 | England | ~100K | 1.10× | |
| 05 | Greater London | ~20K | 1.10× | |
| 06 | East of England | ~10K | 0.96× | |
| 07 | North East | ~5K | 0.89× | |
| 08 | Northern Ireland | ~4K | 0.89× | |
| 09 | South West | ~9K | 0.85× | |
| 10 | South East | ~10K | 0.84× | |
| 11 | Yorkshire and the Humber | ~8K | 0.76× | |
| 12 | West Midlands | ~4K | 0.76× | |
| 13 | Wales | ~5K | 0.71× |
The strongest cross-interests of the FC Red Bull Salzburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adi Hütter | Sports | 548.35× | ||
| 02 | Jesse Marsch | Sports | 369.02× | ||
| 03 | Romano Schmid | Sports | 355.53× | ||
| 04 | FC Metz | Sports | 346.07× | ||
| 05 | Senegal national football team | Sports | 320.83× | ||
| 06 | Oliver Glasner | Sports | 279.12× | ||
| 07 | Marco Rose | Sports | 278.73× | ||
| 08 | Karim Adeyemi | Sports | 217.74× | ||
| 09 | thiago alcantara | Sports | 116.03× | ||
| 10 | R.S.C. Anderlecht | Sports | 113.08× | ||
| 11 | Virgil van Dijk | Sports | 106.18× | ||
| 12 | Feyenoord | Sports | 83.57× | ||
| 13 | Croatia national football team | Sports | 78.57× | ||
| 14 | Glen Campbell | Movies & TV | 75.48× | ||
| 15 | Netherlands national football team | Sports | 63.27× | ||
| 16 | Nicolas Jackson | Sports | 57.76× | ||
| 17 | James Milner | Sports | 56.57× | ||
| 18 | Benjamin Šeško | Sports | 49.98× | ||
| 19 | Sky Sport | Sports | 14.49× | ||
| 20 | FIFA World Cup 2026 | Sports | 7.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.32× | |
| Spirituality | BALANCE | 1.60× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Indulgence | JOY | 0.67× | |
| Mindfulness | BALANCE | 0.73× |
FC Red Bull Salzburg has an estimated audience of 131,271 people in United Kingdom, concentrated in England and North West.
31.4% of FC Red Bull Salzburg fans are female, 68.6% are male, with an average age of 28.5 years.
FC Red Bull Salzburg fans show strongest brand affinity for Oliver Glasner (279.12×), Jesse Marsch (369.02×), and Marco Rose (278.73×) over the country average.
FC Red Bull Salzburg fans in United Kingdom are most concentrated in England (reach ~100K), North West (reach ~20K), and Greater London (reach ~20K). These three regions account for the largest share of the active audience.
Beyond FC Red Bull Salzburg itself, the audience over-indexes on Jesse Marsch (369.02×), Marco Rose (278.73×), Senegal national football team (320.83×), and Virgil van Dijk (106.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for FC Red Bull Salzburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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