A data profile of the people who buy, follow and care about Feyenoord in United Kingdom — modelled from more than twelve digital signal sources. Feyenoord has an estimated audience of 353,066 people in United Kingdom.
The average Feyenoord fan in United Kingdom is 32.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Reiss Nelson, Sparta Rotterdam, Gustavo Hamer, with strongest over-indexing on Reiss Nelson (216.94× the country average).
Demographically, the Feyenoord audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Feyenoord fan in United Kingdom is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Reiss Nelson.
The key figures that characterise the Feyenoord profile in United Kingdom.
21.4% are female, 78.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 32.7 |
| Estimated audience size | 353,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Feyenoord audience comes from United Kingdom.
| Country | Share |
|---|---|
| Netherlands | 55.5% |
| Turkey | 3.3% |
| Brazil | 2.9% |
Where the Feyenoord audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~60K | 1.71× | |
| 02 | Scotland | ~50K | 1.44× | |
| 03 | Greater London | ~60K | 1.26× | |
| 04 | England | ~300K | 1.11× | |
| 05 | East Midlands | ~20K | 1.00× | |
| 06 | East of England | ~30K | 0.92× | |
| 07 | Northern Ireland | ~10K | 0.89× | |
| 08 | North East | ~10K | 0.87× | |
| 09 | South West | ~20K | 0.84× | |
| 10 | South East | ~40K | 0.83× | |
| 11 | West Midlands | ~10K | 0.82× | |
| 12 | Yorkshire and the Humber | ~20K | 0.76× | |
| 13 | Wales | ~10K | 0.59× |
The strongest cross-interests of the Feyenoord audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Givairo Read | Sports | 331.43× | ||
| 02 | Anis Hadj Moussa | Sports | 331.43× | ||
| 03 | Jordan Bos | Sports | 331.43× | ||
| 04 | Leo Sauer | Sports | 331.43× | ||
| 05 | Orkun Kökçü | Sports | 324.97× | ||
| 06 | Antoni Milambo | Sports | 322.98× | ||
| 07 | Ayase Ueda | Sports | 229.44× | ||
| 08 | Sparta Rotterdam | Sports | 222.54× | ||
| 09 | Excelsior Rotterdam | Sports | 222.54× | ||
| 10 | Reiss Nelson | Sports | 216.94× | ||
| 11 | Gustavo Hamer | Sports | 164.26× | ||
| 12 | FC Red Bull Salzburg | Sports | 90.95× | ||
| 13 | Sweden national football team | Sports | 89.82× | ||
| 14 | Netherlands national football team | Sports | 72.73× | ||
| 15 | Noa Lang | Sports | 68.36× | ||
| 16 | PSV Eindhoven | Sports | 64.00× | ||
| 17 | Virgil van Dijk | Sports | 31.03× | ||
| 18 | Cricbuzz | Sports | 18.06× | ||
| 19 | Sky Sport | Sports | 12.55× | ||
| 20 | FIFA World Cup 2026 | Sports | 7.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Creativity | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.70× |
Feyenoord has an estimated audience of 353,066 people in United Kingdom, concentrated in England and North West.
21.4% of Feyenoord fans are female, 78.6% are male, with an average age of 32.7 years.
Feyenoord fans show strongest brand affinity for Reiss Nelson (216.94×), Sparta Rotterdam (222.54×), and Gustavo Hamer (164.26×) over the country average.
Feyenoord fans in United Kingdom are most concentrated in England (reach ~300K), North West (reach ~60K), and Greater London (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Feyenoord itself, the audience over-indexes on Sparta Rotterdam (222.54×), Gustavo Hamer (164.26×), Givairo Read (331.43×), and Ayase Ueda (229.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Feyenoord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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