Rascasse Audience Intelligence

Feyenoord Audience in United States

A data profile of the people who buy, follow and care about Feyenoord in United States — modelled from more than twelve digital signal sources. Feyenoord has an estimated audience of 521,161 people in United States.

#324among Soccer in United States#562among Team in United States#3472in Sports

The average Feyenoord fan in United States is 28.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Healthy habits, Health And Beauty, with strongest over-indexing on Macy's (5.85× the country average).

Demographically, the Feyenoord audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Feyenoord fan in United States is more female, around 28.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feyenoord profile in United States.

Audience size
521K
in United States
Gender
62.6%♀
37.4% male
Age
28.6
average years
Country rank
#35749
Team in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feyenoord fans

62.6% are female, 37.4% are male, average age 28.6.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Feyenoord audience in United States
MetricValue
Female62.6%
Male37.4%
Average age28.6
Estimated audience size521,161
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Feyenoord audience in United States
Age bracketShare%
16-1956%
20-2916%
30-3911%
40-4910%
50+7%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Feyenoord audience comes from United States.

Worldwide audience distribution share by country for Feyenoord
CountryShare
Netherlands50.3%
Brazil2.6%
United States2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feyenoord audience in United States is strongest.

Fig. 05

Top regions by affinity

Feyenoord fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.36×
02Texas~80K1.87×
03Illinois~30K1.80×
04New Jersey~20K1.74×
05Nevada~9K1.73×
06Florida~60K1.65×
07Washington, District of Columbia~2K1.57×
08Arizona~20K1.48×
09New York~40K1.47×
10Maryland~10K1.44×
11Virginia~20K1.29×
12Massachusetts~10K1.29×
13Colorado~10K1.25×
14Oregon~7K1.22×
15Indiana~10K1.19×
16Washington~10K1.18×
17Connecticut~6K1.18×
18North Carolina~20K1.15×
19Utah~5K1.13×
20Delaware~2K1.10×
21Georgia~20K1.09×
22Rhode Island~2K1.09×
23New Mexico~3K1.04×
24Kansas~4K1.03×
25Iowa~4K1.02×
26Nebraska~3K0.96×
27Tennessee~9K0.89×
28Oklahoma~5K0.88×
29Pennsylvania~20K0.86×
30Arkansas~4K0.86×
31Idaho~2K0.86×
32Kentucky~5K0.83×
33Wisconsin~6K0.81×
34Minnesota~6K0.78×
35South Carolina~6K0.75×
36Vermont<1K0.75×
37Maine~1K0.74×
38Alaska<1K0.74×
39Hawaii~2K0.72×
40North Dakota<1K0.72×
41Louisiana~5K0.71×
42South Dakota<1K0.69×
43Alabama~5K0.68×
44New Hampshire~1K0.66×
45Michigan~9K0.65×
46Ohio~10K0.63×
47Missouri~5K0.63×
48Mississippi~3K0.63×
49Montana<1K0.63×
50West Virginia~1K0.58×
Fig. 06

Affinity by region

Affinity by region — Feyenoord, United States
0.58×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feyenoord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feyenoord audience
#·InterestCategoryAffinity×
01Chinese television dramaMovies & TV17.24×
02Kitchen DesignHome & Garden11.29×
03Asian cuisineFood & Beverages9.96×
04Healthy LifestylesHealth9.66×
05Luxury WatchesFashion & Accessoires9.24×
06Fun runSports8.93×
07Sportswear (fashion)Fashion & Accessoires8.21×
08Online grocerShopping7.93×
09LuxuryFashion & Accessoires7.92×
10Luxury LifestyleShopping7.19×
11Health And BeautyBeauty & Wellness6.90×
12Healthy habitsHealth6.81×
13Healthy foodHealth5.98×
14Macy'sShopping5.85×
15Cooking showFood & Beverages5.83×
16Makeup TutorialsBeauty & Wellness5.33×
17Human behaviorKids & Family4.32×
18First-time buyerShopping4.27×
19LandscapingHome & Garden4.15×
20CollectableKids & Family4.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feyenoord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Feyenoord audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.07×
Design AffinityPREMIUM1.53×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Feyenoord audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.01×
CreativityOPEN0.01×
DIY MentalityTHRILL0.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Feyenoord have in United States?

Feyenoord has an estimated audience of 521,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Feyenoord fans?

62.6% of Feyenoord fans are female, 37.4% are male, with an average age of 28.6 years.

03

Which brands do Feyenoord fans like most?

Feyenoord fans show strongest brand affinity for Macy's (5.85×), Healthy habits (6.81×), and Health And Beauty (6.9×) over the country average.

04

Where do Feyenoord fans live in United States?

Feyenoord fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Feyenoord fans also like?

Beyond Feyenoord itself, the audience over-indexes on Healthy habits (6.81×), Health And Beauty (6.9×), Asian cuisine (9.96×), and Sportswear (fashion) (8.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Feyenoord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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