Feyenoord Audience in United States

Feyenoord logo

Feyenoord has an estimated audience of 525,013 people in United States. 62.6% are female, 37.4% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Healthy habits, Health And Beauty, Asian cuisine, Sportswear (fashion).

The average Feyenoord fan in United States is 28.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Healthy habits, Health And Beauty, with strongest over-indexing on Macy's (5.85× the country average). Demographically, the Feyenoord audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Feyenoord fans

Demographic split for Feyenoord audience in United States
MetricValue
Female62.6%
Male37.4%
Average age28.6
Estimated audience size525,013

Audience persona

The typical Feyenoord fan in United States is more female, around 28.6 years old, with strong Risk Appetite tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Feyenoord in United States
RegionReachAffinity
California152,1422.64×
Texas95,1612.11×
Florida51,1451.44×
New York42,2591.44×
Illinois34,9602×
New Jersey22,3201.67×
North Carolina19,5701.24×
Georgia18,5751.15×
Arizona16,9271.58×
Virginia15,8601.24×
Pennsylvania14,8300.84×
Washington13,2321.26×
Maryland12,2101.35×
Indiana11,2031.17×
Colorado11,0771.34×
Massachusetts11,0481.07×
Ohio9,7680.6×
Tennessee9,4470.9×
Nevada8,9861.77×
Michigan8,5920.63×
Oregon7,8421.3×
Wisconsin6,5700.83×
South Carolina6,1080.77×
Minnesota5,9030.78×
Utah5,6561.2×
Oklahoma5,4480.93×
Connecticut5,4001.03×
Kentucky5,0800.77×
Missouri5,0130.59×
Alabama4,7420.65×
Kansas4,3741.06×
Louisiana4,3610.64×
Iowa4,0620.94×
Arkansas3,7590.87×
New Mexico2,8261.07×
Nebraska2,5330.96×
Washington, District of Columbia2,3441.49×
Mississippi2,2180.51×
Idaho2,1890.83×
Rhode Island1,6000.96×
Delaware1,5181.05×
Hawaii1,2160.54×
Maine1,0360.55×
New Hampshire1,0280.5×
West Virginia8070.33×
South Dakota5520.45×
North Dakota4780.44×
Montana4650.32×
Vermont4260.46×
Wyoming4010.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Feyenoord audience
BrandAffinityCategory
Macy's5.85×Shopping
Healthy habits6.81×Health
Health And Beauty6.9×Beauty & Wellness
Asian cuisine9.96×Food & Beverages
Sportswear (fashion)8.21×Fashion & Accessoires
Healthy Lifestyles9.66×Health
Online grocer7.93×Shopping
Luxury Lifestyle7.19×Shopping
Kitchen Design11.29×Home & Garden
Makeup Tutorials5.33×Beauty & Wellness
Landscaping4.15×Home & Garden
Cooking show5.83×Food & Beverages
Chinese television drama17.24×Movies & TV
Healthy food5.98×Health
Fun run8.93×Sports
First-time buyer4.27×Shopping
Luxury Watches9.24×Fashion & Accessoires
Luxury7.92×Fashion & Accessoires
Collectable4.02×Kids & Family
Human behavior4.32×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Feyenoord audience
TraitClusterScore
Risk AppetiteTHRILL2.17
SpiritualityBALANCE1.42
Early Adopter MentalityPOWER1.33
Career OrientationPOWER1.29
Sports ActivityPOWER1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Feyenoord
CountryShare
Netherlands53.3%
Brazil2.9%
United States2.1%

See Feyenoord audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Feyenoord have in United States?

Feyenoord has an estimated audience of 525,013 people in United States, concentrated in California and Texas.

What is the gender split and age of Feyenoord fans?

62.6% of Feyenoord fans are female, 37.4% are male, with an average age of 28.6 years.

Which brands do Feyenoord fans like most?

Feyenoord fans show strongest brand affinity for Macy's (5.85×), Healthy habits (6.81×), and Health And Beauty (6.9×) over the country average.

Where do Feyenoord fans live in United States?

Feyenoord fans in United States are most concentrated in California (reach 152,142), Texas (reach 95,161), and Florida (reach 51,145). These three regions account for the largest share of the active audience.

What other brands do Feyenoord fans also like?

Beyond Feyenoord itself, the audience over-indexes on Healthy habits (6.81×), Health And Beauty (6.9×), Asian cuisine (9.96×), and Sportswear (fashion) (8.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Feyenoord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.